Fitbit Charge 3, the latest evolution of its best-selling Charge family of devices, recently launched delivering new features such as an elevated, premium swimproof design with a touchscreen display, 15+ goal-based exercise modes, essential smart features to stay connected to what matters most, up to 7 days battery life, and Fitbit’s most advanced sensor and algorithm technology in a tracker.

Fitbit’s Charge family is the most popular of Fitbit’s product lineup, with 35 million devices sold to date. According to Fitbit research, of the adult consumers who considered buying a wearable in the last year, 42% wanted a tracker versus 36% who wanted a smartwatch due to the slimmer design, easy-to-use features, streamlined experience and price point.

Further, IDC estimates shipments of fitness trackers will continue to comprise a significant portion of the overall category for the next several years. Trackers also make up the majority of wearable sales in major global markets like Australia, Great Britain, Japan, Singapore and Spain.

“With Charge 3, we are building on the success of our best-selling Charge franchise and delivering our most innovative tracker, offering an extremely slim, comfortable and premium design along with the advanced health and fitness features our users want. Charge 3 gives existing users a compelling reason to upgrade, while also allowing us to reach new users who want a sleeker, more affordable wearable in a tracker form factor,” said James Park, co-founder and CEO of Fitbit. “Our commitment to consumer choice and ability to meet the demand of millions of users by offering a range of products, from trackers to smartwatches, will enable us to expand our share of the overall wearables market.”

Premium design, intelligently crafted

Charge 3 is crafted from premium, lightweight materials, including an aerospace grade aluminum case and Corning® Gorilla® Glass 3 display for a slimmer, modern silhouette, increased durability and more comfortable fit for men and women. It features a crisp, touchscreen OLED display that is nearly 40 percent larger and brighter than its predecessor, offering a more intuitive experience with easy access to your most important information.

Fitbit Charge 3 is the first wearable with an inductive button, which includes new patent-pending technology that provides a streamlined, swimproof design, increased space in the device to add more sensors plus a larger battery with up to 7 days of use and more effortless interaction while maintaining the performance expected from our most advanced fitness tracker.

To complement the elevated hardware, the interactive software experience was redesigned to more deeply engage and motivate users to reach their goals each day. The high-resolution touchscreen display brilliantly showcases crisp, grayscale graphics with new playful animations and expressive graphics which surprise and delight, creating fun moments to help you celebrate milestones and stay focused on hitting your next goal.

Superior health & fitness experience

Charge 3 also delivers the most advanced health and fitness features found on a Fitbit tracker to date. With more than nine trillion minutes of heart rate data, Fitbit has enhanced its 24/7 PurePulse® heart rate technology for even greater accuracy compared to Charge 2 during exercise, and provides a better measure of calorie burn and resting heart rate to optimize workouts and help uncover health trends. The addition of a relative SpO2 sensor – a first for a Fitbit tracker – allows for the potential to estimate changes in blood oxygen levels and help track new health indicators, like sleep apnea.

Advancements in Sleep Tracking & Analysis

Fitbit helps millions of users better understand their sleep patterns and the lifestyle habits than can impact them. Fitbit started tracking sleep in 2009 and has built one of the largest databases of sleep over the past nine years with more than 7.5 billion nights tracked. Fitbit also introduced Sleep Stages and Sleep Insights based on heart rate variability to give you an even more in-depth understanding of sleep quality.

Using key metrics tracked by any Fitbit device with advanced 24/7 PurePulse heart rate tracking, Sleep Score will provide a nightly score to help give you a more complete picture of your overall sleep quality and what factors affect it.

In addition, for devices with a relative SpO2 sensor, including Charge 3, Fitbit Ionic™ and Fitbit Versa™, Fitbit will test the tracking of breathing disruptions, which can be indicators of health issues such as allergies, asthma or sleep apnea.

Charge 3 will be available starting October 2018 at selected retailers in Saudi Arabia for 749 SAR in black with a graphite aluminum case or blue gray with rose gold aluminum case; accessories range from 145-245 SAR. Fitbit Charge 3 Special Edition with Fitbit Pay will be available for 799 SAR.