Titan Company is the organization that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. With India’s two most recognized and loved brands Titan and Tanishq to its credit, Titan Company is the fifth largest integrated own brand watch manufacturer in the world.

The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Company transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable prices, Titan Company reached out to the youth segment with Fastrack, its third brand, trendy and chic. The company has sold 150 million watches world over and manufactures over 15 million watches every year.

With a license for premium fashion watches of global brands, Titan Company repeated its pioneering act and brought international brands into the Indian market. Tommy Hilfiger, FCUK, Timberland & Police as well as the Swiss made watch — Xylys owe their presence in the Indian market to Titan Company.

Entering the largely fragmented Indian jewelry market with no known brands in 1995, Titan Company launched Tanishq, India’s most trusted and fastest growing jewelry brand. Gold Plus, the later addition, focuses on the preferences of semi-urban and rural India. Completing thery portfolio is Zoya, the latest retail chain in the luxury segment.

Titan Company has also made its foray into eyewear, offering a variety of differentiated products to the end consumer consisting of frames, lenses, contact lenses and accessories. Frames are available in both international brands (Levis, Esprit, Hugo Boss etc.) and in-house brands — Titan, Eye+ and Dash which is an offering for children. The company has leveraged its manufacturing competencies and branched into precision engineering components & sub-assemblies, machine building & automation solutions, tooling solutions and electronic sub-assemblies. With over 984 retail stores across a carpet area of over 1.3 million sq. ft. Titan Company has India’s largest retail network spanning over 218 towns. The company has over 367 exclusive ‘World of Titan’ showrooms and over 147 Fastrack stores. It also has a large network of over 748 after-sales-service centers.

Titan Company is also the largest jewelry retailer in India with over 157 Tanishq boutiques and 2 Zoya stores, over 33 Gold Plus stores. It also sports over 248 Titan Eye+ stores. In addition the company retails personal accessories such as bags, belts, wallets and most recently perfumes under Skinn Brand.

Backed by over 7,000 employees, two exclusive design studios for watches and jewelry, 10 manufacturing units, and innumerable admirers’ world over, Titan Company continues to grow and set new standards for innovation and quality. The organization is all geared to repeat the Titan and Tanishq success story with each new offering.

Titan International

Titan Company went global in 1991, with the launch of Titan watches in the UAE, Oman, Bahrain and Qatar. Operations in Kuwait and Kingdom of Saudi Arabia were launched in 1995-96.

Titan Company further expanded into South East Asia, offering products in Singapore, Malaysia, Thailand, Vietnam and recently, in the Philippines and Indonesia. The African footprint, having started with distribution in Kenya and Mauritius in the mid-nineties, is also steadily growing, with operations in South Africa launched in 2010. Titan watches are also available in the adjoining countries of Djibouti, Uganda, Ethiopia, Nigeria and Ghana.
Through a combination of contemporary style, excellent quality and affordable prices, Titan Company has put together an exceptionally appealing proposition internationally.

Today, more than 2 decades after the first international foray, Titan Company’s presence spans across more than 2,000 stores, in 32 countries. With a customer base of 135 million globally, it’s no wonder that there is a Titan watch being owned, somewhere in the world — every 3 seconds!