BUSINESS

Lulu opens new store in Al Fakhriyah, Dammam as it further strengthening its presence in Saudi Arabia  

New Lulu stores are set to open in Makkah and Madinah

November 28, 2024

As part of its continuous expansion strategy in the Kingdom of Saudi Arabia, Lulu Retail has opened its 57th store at Al Fakhriyah, Qutb Al Din Al Shafie Street in Dammam. The newly opened Lulu Hypermarket offers a modern and convenient shopping experience, featuring a curated selection of high-quality products, while staying true to the brand’s signature commitment to affordability and excellence.

The new Lulu Store was officially inaugurated on Thursday by the chief guest Eng. Fayez bin Ali Al Asmari, head of West Dammam Municipality, in the presence of key dignitaries, including Shehim Muhammed, Director of Lulu Saudi Hypermarkets; Moiz Nuruddin, Regional Director for Eastern Province, KSA; Eng. Mohammed Bu Bshait, Executive Manager of the Eastern Province, KSA; Zaid Alsubaie, Administration Manager of Eastern Province, KSA; along with other senior officials from the company and the local community.

The new Store, spread over 20000 square feet, features all the favorite shopping amenities that have made Lulu the fastest-growing retail chain across KSA. Also provides ample parking space with a capacity for 181 vehicles. This ensures convenience for both local customers and travelers visiting the store. The newly opened hypermarket is designed to efficiently meet the diverse needs of the community, offering everything from fresh groceries to household products.

Strategically located to serve both the local community and travelers passing through the bustling Bu-Hadriyah Road, the Al Fakhriyah Store provides an ideal destination for those on the go. Whether residents are seeking their everyday grocery needs or travelers are in search of a quick, reliable shopping experience, the new hypermarket is designed to meet diverse customer demands efficiently.

Designed with the local community in mind, the Al Fakhriyah Lulu Store is compact yet fully equipped, offering a wide range of products across multiple categories. Shoppers can find everything from groceries, fresh produce, and bakery items to meat, seafood, health and beauty products, small appliances, mobile phones and accessories, and home furnishings.

During the inauguration, Shehim Muhammed, Director of Lulu Saudi, highlighted the importance of the new store in fulfilling the company’s vision of providing exceptional quality and value to customers across the Kingdom. He remarked, "The opening of Lulu Store in Al Fakhriyah marks another significant milestone in our ongoing commitment to offering the best quality products at competitive prices. This store reaffirms our dedication to addressing the diverse needs of the local community and ensuring an enhanced shopping experience for our valued customers."

The Al Fakhriyah store also features ample parking facilities and convenient accessibility, making it the perfect stop for travelers on the busy Bu-Hadriyah Road. Whether it’s for a quick meal, a grocery run, or last-minute essentials, the store ensures that customers, whether residents or passersby, are well-served.

Lulu continues to focus on expanding its presence in key locations across the Kingdom, further solidifying its position as a leader in the retail industry while meeting the growing demands of Saudi Arabia’s retail market. The company is on track to open 100 stores in the Kingdom within the next three years. Additionally, four new Lulu stores are set to open in the holy cities of Makkah and Madinah within the next two months.

Recently, Lulu began trading on ADX on November 14, following its record-breaking IPO. The most significant aspect was the heavy pull-in of first-time investors, all of whom made up more than 82,000 retail investors, one of the highest recorded for a UAE IPO. The stock offering raised $1.72 billion, with aggregate demand reaching $37 billion, resulting in an oversubscription of 25 times. Cornerstone investors included leading sovereign and institutional investors from across the GCC.

Founded in 1974, Lulu Retail is the largest pan-GCC full-line retailer by selling space, sales, and number of stores, with a 50-year legacy as a homegrown brand. Lulu operates more than 240 hypermarket, express, and mini-market stores across the six GCC countries, spanning over 1.3 million sq. m of total retail space. It also maintains a growing e-commerce presence through its app, webstore, and partner channels.

To serve more than 600,000 shoppers from 130 nationalities every day, it sources products from 85 countries, supported by an on-the-ground sourcing presence in 19 countries. The organization's strong brand recognition and trust among consumers in the GCC continue to drive the growth of its existing stores, expand its store network, and elevate loyalty across its customer base.


November 28, 2024
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