LuLu Hypermarket is celebrating summer with an array of the best of British foods and other products in its “Beest of Britain” festival where an exciting array of seasonal goods, traditional favourites and top beauty products and fragrances will usher in the great taste of British summer.
The Festival began on May 15th , 2024 and will run till May 25th. This week, Neil Crompton, the British Ambassador to Saudi Arabia formally inaugurated the festival at the LuLu branch in the Diplomatic Quarter in Riyadh.
With nearly 5,000 British items on its shelves, the LuLu stores are well stocked with an excellent selection of popular and premium British items. Many of these are on promotion for the Festival. The event also spotlights the grand launch of 35 all-new products from 6 leading brands, the LuLu British Food Festival will showcase some great tasting food. LuLu currently showcases an eye-popping 605 popular British brands for shoppers.
The popular annual festival gives people in Saudi Arabia the opportunity to enjoy the extraordinary variety and high quality of British food produce and beauty brands. Shoppers will be able to make the most of the finest British summer treats, from freeze-packed berries to teas, British organic milk, cheeses, flavoursome yogurts and specialty breads. The promotion will run across the entire chain of Lulu outlets in Saudi Arabia.
Speaking on the occasion, Ambassador Crompton said, “I am pleased to inaugurate this year’s LuLu British Food Week festival. With the popularity of British FMCG goods growing, I understand there has been a growth of 25% in imports between 2022 and 2023. We have seen exciting growth in our range of goods, especially our organic range, our biscuits, chocolate. Over the last few years this event has been very successful and I am particularly pleased that this event is being held with active support from LuLu’s British subsidiary, the award-winning logistics and packaging centre in Birmingham, which is a vital part of the Lulu Group’s strong partnership with the UK.”
Shehim Mohammed, Director Lulu Saudi Hypermarkets thanked the British Embassy for their support, saying ““The Lulu Group’s Birmingham logistics and warehousing facility in Birmingham services our entire global hypermarket chain. Lulu Hypermarket’s long and delicious list of British products has won accolades from shoppers and our growing sales figures show that. Besides special promotions on British products, Lulu Hypermarket turns a tasty spotlight on British food, cheeses and drinks from the U.K. which shoppers can enjoy.”
