LuLu Hypermarket’s annual ‘Amazing ASEAN’, celebration of some of the tastiest food ingredients, health and beauty products and FMCG best-sellers from the ASEAN countries was inaugurated today at the Avenue Mall, Murabba, Riyadh in the presence of the Mission Heads of 15 countries including 8 ASEAN countries. The diplomats were welcomed by Shehim Mohammed - Director of LuLu Group KSA and senior management of the Hypermarket.

The participating ASEAN countries are Vietnam, Brunei Darussalam, Indonesia, Malaysia, Philippines, Singapore, Myanmar and Thailand. They were represented by Dang Xuan Dung (Honorable Ambassador of Vietnam), Dato Yusoff bin Ismail (Honorable Ambassador of Brunei Darussalam), Abdul Aziz Ahmad (Honorable Ambassador of Indonesia), Datuk Wan Zaidi Wan Abdullah (Honorable Ambassador of Malaysia), Tin Yu (Honorable Ambassador of Myanmar), Rommel Romato Charge d’Affairs a.i. -Philippines), S. Premjith (Honorable Ambassador of Singapore) and Darm Boontham (Honorable Ambassador of Thailand).

Other special guests included Ambassadors of Non-ASEAN countries including Ziauddin Saeed Bamakhrama, Ambassador of Djibouti and the Dean of the Diplomatic Corps, KSA.

The ‘Amazing ASEAN’ festival will run till September 12 and offers great deals and promotions to shoppers. This year, the popular festival features a stunning list of a line-up of over 6,200 product lines from the ASEAN region which is set to wow shoppers with their variety, exotic appeal of the food items and durability of ASEAN-made products. To add novelty to the range, LuLu is bringing more than 130 all-new products under 32 brands to shoppers in KSA. The products cover a wide range of everyday essentials, grocery, exotic fruits and veg and frozen and chilled foods, fresh deli items as well as non-food items, health and beauty aids and household and home furnishing from the ASEAN region, which is known for its agricultural diversity, seafood and excellent quality of non-food items.

“We are delighted to host the ‘Amazing ASEAN’ festival once again. The LuLu Group’s network of hypermarkets, sourcing offices, logistics centres and stores across the ASEAN region have grown and we have a wide network of suppliers of food and non-food items in the region,” Shehim Mohammed said.