JEDDAH — ROSHN is delighted to welcome visitors at this weekend’s inaugural F1 stc Saudi Arabian Grand Prix in Jeddah, of which it is a Founding Partner.

The company is helping to bring elite sport to the Kingdom through a three-year sponsorship deal, signed earlier this month with the promoter of F1 in the Kingdom, the Saudi Automobile and Motorcycle Federation, as part of ROSHN’s commitment to enhancing the national quality of life.

Formula 1 sits at the pinnacle of motor sport and shares many of ROSHN’s core values, including building communities based on excellence and the use of cutting-edge materials and technology to pursue a greener future.

The F1 stc Saudi Arabian Grand Prix takes place on the fastest street-circuit in the Formula 1 calendar, specially constructed on Jeddah’s corniche. ROSHN will have a presence at the event over the three days of practice, qualifying and racing, taking place between the 3rd and 5th of December. The company welcomes visitors in the FanZone, where they can find out how ROSHN is revolutionizing the Kingdom’s real estate sector by building integrated communities that link sustainable homes with culture, education, retail, and leisure facilities.

Speaking at the time of the sponsorship signing, David Grover, Group CEO of ROSHN, said, “In helping to bring the best of global sport and entertainment to the Kingdom, we are following our policy of improving the quality of life of Saudis, in line with the goals of Saudi Vision 2030 and the Public Investment Fund.”

ROSHN is a national community developer, powered by Saudi Arabia’s Public Investment Fund (PIF), with a mandate to deliver high-quality living standards to the people of Saudi Arabia. It is building over 200 million m2 of integrated neighborhoods across Saudi Arabia that reflect both the Kingdom’s rich heritage and the aspirations of its people.

ROSHN’s first community, SEDRA, is located just south of King Khalid International Airport in Riyadh and will provide 30,000 homes over a 20 km2 site. SEDRA is designed to encourage a healthy lifestyle and enhance communication and interaction between residents by incorporating essential facilities such as hospitals, medical centers, schools, mosques, and retail outlets. — SG