BUSINESS

REDTAG launches Winter Collection endorsed by Myriam Fares, inspired by a world reawakening to endless discovery

October 18, 2021

RIYADH/DUBAI — REDTAG, the region’s favorite homegrown value fashion brand, has launched a new fashion collection for Winter 2021, which has been endorsed by Myriam Fares, the much loved Arabian star of screen and stage.

The REDTAG Myriam Fares Winter Collection for 2021 is inspired by imagery that creates six thematic spaces, within which the collection expresses itself. These themes are explored in six videos and image sets; in the campaign that accompanies the collection — Endless Sea, Garden, Lights, Sky, Mountain, and Stars.

Inspired by a world reawakening after a global crisis, the REDTAG Myriam Fares Winter Collection 2021 seeks to evoke a feeling of liberation and freedom, and aspirations reignited.

It resonates with the resumption of activity in the new normal, as we rediscover the joys of travel, and surpass the limitations we had to impose on ourselves. The world wants to dream again, and REDTAG has responded with a collection that delivers a never-ending story of inclusivity and joy.

Built around the definitive statements made by pristine white, pitch black, soft pastels, and ornate gold — with shoes, handbags, and accessories to match — the REDTAG Myriam Fares Winter Collection features a chic design language that fuses the timeless glamor of retro classics, with a contemporary and urbane aesthetic.

From warm overcoats and classic tweed that hint at vintage European vogue, and winter-ready skirt ensembles that invoke timeless New York mystique; to street-savvy leisurewear offset by eye-catching bomber jackets, Arabic motifs, and snug cardigans; the collection features elements that reflect Myriam’s penchant for sophisticated but playful glamor.

The REDTAG Myriam Fares Winter Collection 2021 has a palette that inspires endless discovery, and can be mixed and matched to make a statement from boardroom to red carpet, and smart casual weekend evenings, for good measure.

With REDTAG’S ongoing promises, the brand is continually striving to show customers how much their support is valued. REDTAG’s Tiered Loyalty Program — RT Rewards — gives customers the additional perks of a loyalty system catered to them. — SG


October 18, 2021
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