RIYADH — 2P (Perfect Presentation), one of the largest technology solutions providers for the state and private sectors around the region, announced its participation in the 41st edition of the GITEX Dubai Communications Exhibition and Conference, which will be held from Oct. 17 to 21, 2021.

Introducing its own digital products and solutions in the exhibition as well as unveiling new ones are the main aims of participation of 2P which works to enable government sectors and companies to achieve their goals in digital transformation. The new digital products of the company would culminate 16 years of creativity and innovation in providing effective solutions in the technical field in the Kingdom of Saudi Arabia.

GITEX (Gulf Information Technology Exhibition), specialized in the ICT sector and the world of artificial intelligence, is the largest tech event in the region that annually attracts thousands of major technology companies from around the world.

Ehssan Doughman, CEO of 2P Perfect Presentation, said: "The region is experiencing a major technological boom with the acceleration of government steps towards digital transformation, especially the Kingdom of Saudi Arabia, to achieve the goals of the Kingdom's Vision 2030.”

“There’s also a great demand from companies and government sectors to automate their operations, especially in the post-pandemic world,” he added.

“The institutions in all fields have realized the necessity of digital transformation and the need to localize technology to ensure the continuity of their business during any pandemic similar to COVID-19. This requires creative solutions compatible with the requirements and culture of the market and users,” he stressed.

Doughman revealed that the Riyadh-based company will announce two new products at GITEX Dubai 2021, and will introduce visitors, participants, and industry leaders with 2P products, services, and solutions looking forward to opening new markets and creating partnership opportunities locally, regionally, and internationally.

The ICT sector is witnessing an increasing regional growth with the region’s governments adopting digital transformation initiatives, as studies expect the ICT market in the Middle East to reach $95.05 billion by 2025, up from $84.23 billion in 2020, at a compound annual growth rate of 2.4%.

With a Saudi telecommunication market of $18.6 billion in size, an information technology market of $17 billion, and a postal market of $1.7 billion, the ICT market in the Kingdom is considered the most growing and mature one in the region which contributes up to 5.5% of the GDP for the Kingdom. — SG