RIYADH — REDTAG, the region's favorite homegrown value fashion and homeware brand, will launch a special offer in the Kingdom on Aug. 22, bringing a wide range of its selections under the SR10/15/20 price bands. Available across all REDTAG outlets in the KSA, the limited-period offer will run till Sept. 11, 2021.

Following the special offer, REDTAG has also announced a raffle draw for 5,000 lucky shoppers who will receive REDTAG’s Happiness Card, a gift card worth SR100 each, redeemable at Jarir Bookstore, Panda, REDTAG and Gaming. Entry to the raffle draw is open for all REDTAG shoppers, regardless of the cart value, and whether they purchased a full-priced or discounted item.

This campaign is inspired by the success of REDTAG’s ‘Wear a Smile’ campaign, which saw the brand launch a host of customer-centric services; including anytime-anywhere exchange, personal stylists, size assistance, and free home delivery. The raffle draw worth half a million riyals in prizes, is designed to take the brand’s reputation for delighting customers up another notch.

Commenting on the launch, Sameer Iqbal Lakadawala, brand head KSA, for REDTAG, said, “REDTAG has built a reputation for campaigns that consistently meet and exceed our customer’s expectations. Be it the launch of seasonal collections, or our Eid specials, every REDTAG campaign is designed with painstaking care. So, with post-pandemic reopening currently in full swing, we wanted to give our customers more reasons to look forward with joy and optimism.”

The post-pandemic new normal has been characterized by increasing shopping activity in the Kingdom, with customers seeking more brand accessibility. REDTAG has responded with collections that are in sync with international fashion trends, particularly targeting young shoppers preparing to put their best foot forward, with the reopening of universities. The brand has also launched a ‘Back to School’ collection, as part of its currently featured offerings for customers.

“As a value fashion brand, customer happiness is the cornerstone of our business. It drives every expansion and initiative. The #WEARASmile initiative is our way to spread smiles, delight, and joy, among our loyal customer base; giving them a chance to win REDTAG’s Happiness Card, and indulge in our collections at heavy discounts,” Sameer added. — SG