LOS ANGELES, RIYADH – Prince Khaled bin Alwaleed bin Talal, the founding Chairman of KBW Investments has joined the XPRIZE Feed the Next Billion advisory board.

Led by world-shaping experts and thought leaders helping to shape a more environmentally sustainable path to the demand for protein while advancing human health and animal welfare, the Feed the Next Billion challenge is now accepting applicants.

Prince Khaled is a high profile vegan and prominent global investor in the alternative protein sector through KBW Ventures, with the likes of Memphis Meat also part of his investment portfolio.

On Thursday, XPRIZE has announced the $15 Million XPRIZE Feed the Next Billion advisory board, a collection of nine of the most influential voices participating in the conversation around the future of food.

Launched in December 2020, amid a surge in global food insecurity during the COVID-19 pandemic, XPRIZE Feed the Next Billion seek to meet the growing demand for protein products through the development of nutritious alternatives to traditional chicken and fish products that are cost-competitive and more sustainable to human health, the environment and animal welfare.

Over the next three years, with guidance of the competition’s advisory board, teams of global innovators will be asked to develop environmentally conscious alternatives that replicate the look, taste, smell, feel, and cooking behavior of a fillet of fish or chicken.

“Every year nearly 690 million people go hungry and two billion lack regular access to safe, nutritious food,” says Kate Krueger, Cultivated Protein Expert and technical lead for XPRIZE Feed the Next Billion.