MILAN — AC Milan and Jeeny have announced a multi-year partnership that will see the latter become the Official On Demand Transportation Partner of the Men’s and Women’s First Team in Saudi Arabia, Jordan and UAE.

The new partnership with the popular Middle Eastern-based company is an important step for AC Milan to enhance its presence in the region.

AC Milan Chief Revenue Officer Casper Stylsvig said, “As the youngest team in Europe, we are truly delighted to join forces with a young and dynamic brand such as Jeeny. We share a modern vision and mentality, which will surely help us grow our brand in the Middle Eastern area.”

“This partnership with AC Milan, one of the most successful football clubs in Europe, is aimed at our audiences in Saudi Arabia, Jordan and UAE, who are passionate about the sport. We are proud to kickstart 2021 embarking on this ride with our new partner!” added Jeeny Co-CEO Eugen Brikcius.

Jeeny, a joint venture between Rocket Internet and IMENA, has strengthened its position in the Middle East over the years, becoming the second-most-popular ride-hailing service in the region. — SG