Sports

JCA Premier League to be sponsored by YBA Kanoo Group

January 12, 2021
Kanoo Premier League 2020-21 sponsorship deal.
Kanoo Premier League 2020-21 sponsorship deal.

JEDDAH — Yusuf Bin Ahmed Kanoo Group (YBA Kanoo Group) announced its support to one of the highly anticipated cricket leagues in the Kingdom, the Kanoo Premier League, which is organized annually by Jeddah Cricket Association (JCA), under the auspices of Saudi Arabian Cricket Federation. Making the announcement a sponsorship check was handed over by Marketing & PR Executive of YBA Kanoo Jeddah Sultan Al Yazeedi to JCA Chairman Dr. Faiz Al Abideen.

Cricket has now been recognized as one of the national games in Kingdom with the formation of Saudi Arabian Cricket Federation (SACF) in February 2020 with Prince Saud Bin Meshal Bin Mohammad Bin Saud Bin Abdul Aziz as its President. SACF will henceforth be the single body responsible for running cricket activities in KSA.

JCA looks forward to this new set-up which will be good for cricket in KSA as it will be recognized amongst cricket playing countries with prospect of international cricket teams coming to play cricket in near future and prospective sponsors will stand to benefit. In September 2020 Prince Saud visited JCA Complex during which JCA Chairman Dr. Faiz Al Abideen briefed him on JCA activities, level of performance and its integrated approach in building the current playing facilities in Usfaan.

“This will be the 27th year YBA Kanoo has sponsored the league which demonstrates Group’s strong commitment to sporting activities. While handing over the check Sultan Al Yazeedi appreciated JCA’s dedication in organizing and developing cricketing skills in conducting such leagues for young and aspiring cricketers and thanked JCA for giving YBA Kanoo an opportunity to sponsor the Kanoo Premier League.

On behalf of JCA, Dr. Faiz praised YBA Kanoo Group for their strong support to JCA league. “We highly appreciate the continuous efforts of Khalid Mohamed Kanoo, YBA Kanoo Group’s chairman, and Ahmed Fawzi Kanoo, regional director, who are big supporters of youth, sports and cricket. Their generous contribution to the league has helped us continue this annual sporting event for years.”

Kanoo T20 Premier League which started from Jan. 1, 2021, will extend over period of 3 months. Eighteen teams are participating and are divided in 2 Groups playing against each other in league-cum-knockout format.

Yusuf Bin Ahmed Kanoo Group is a privately held business conglomerate established in 1890. It is one of the largest family-owned multinationals in the Middle East, with complementary businesses and strategic partnerships.

YBA Kanoo is a key contributor to the region’s economic growth and development supported by over 130 years of experience, ethical conduct, best-in-class partnerships, advanced business systems and cutting-edge technologies.

It has established itself as a first-choice partner for regional & international businesses and continues to pursue commercial growth and expansion through the constant delivery of business excellence. YBA Kanoo’s business activities include shipping, travel, machinery, chemicals, logistics, property, energy, technology and retail. — SG


January 12, 2021
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