DUBAI — The region’s most popular hypermarket chain, LuLu has won this year’s top award at the Middle East Retail Forum (MRF) 2020. At a glittering event held at Conrad Hotel here, LuLu Group was declared as the “Most Admired Retailer” in the Middle East.

Salim MA, director of LuLu Group, received the award from Amitabh Taneja, Chairman And Managing Director of Images Group, and Justina Eitzinger, chief operating officer of Middle East Retail Forum, during the awarding ceremony.

Since 2012, MRF is held annually in Dubai as the most powerful platform of retail entrepreneurs, leaders, innovators, and global retail trends. It recognizes the exceptional achievements and best practices of the region’s top retailers.

LuLu was selected for the top award taking into consideration various parameters, such as excellence in service, product quality, innovation, and omni-channel experience, especially during the COVID-19 pandemic and throughout their operations across the GCC & beyond.

A host of other prominent retailers in the region were also honored with different category awards, which included LEVI’S, CenterPoint, Skechers, Sacoor Brothers among others.

Speaking to media after receiving the award, Salim said: “Obviously, we are very excited to receive the most prestigious award in the retail industry. This recognition is a testimony of the efforts and innovative initiatives which we have been undertaking over the years, from our very first store to the 196th branch we inaugurated recently.”

“I would like to thank the organizers, jury and above all our more than 1.6 million loyal shoppers for this coveted award. This will further boost our confidence to go ahead with our expansion plans and introducing new solutions to serve our large and cosmopolitan customer base,” Salim added. — SG