RIYADH — Well-known for promoting country festivals inspired by cuisines from around the world, leading retailer LuLu unveiled its week-long food festival “Amazing Asean: Discover the Flavors of Asia”, which brings the diverse product offerings of Asian countries in one place.

Famed for its international product range, expect to see a wide selection of fresh produce and ethnic delicacies on the spotlight, especially flown in from the Philippines, Thailand, Indonesia, and Malaysia.

The festival was launched in a virtual inauguration with the esteemed presence of Chief Guests — Malaysia Ambassador Dato' Abd Razak Bin Abdul Wahab, Chargé d'Affaires of Thailand Sathana Kashemsanta Na Ayudhya, Deputy Chief of Mission of Indonesia Arief Hidayat, along with Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia, and other LuLu officials.

Mohammed said: “We are truly honored to launch this festival that signifies our commitment to bring the best quality products from different countries, which truly makes our brand where the world comes to shop.

“Our Southeast Asian sourcing offices and food manufacturing facilities have a big contribution to our success in ensuring uninterrupted supply at the most affordable prices throughout the year. This event will provide our loyal customers with delicious food products straight from Asia.”

LuLu has flown in products that comprise of great-tasting imported fruits and vegetables, cupboard essentials, famous spiced sauces, packaged desserts, and healthy and organic range.

Having operations in Indonesia, Thailand, Vietnam, Malaysia, Singapore, and the Philippines, LuLu continues to procure a wide range of food and non-food essentials that undergo consolidation, repackaging, and relabeling of products for the Middle Eastern market.

With 193 stores operating worldwide, LuLu has continuously been exerting its greatest efforts to provide and sustain the supply of global products at the best rates.

With the excellent combination of high quality offerings and organized logistics system, LuLu remains to be the favorite shopping destination in Saudi Arabia when it comes to a broader selection of international products. The festival is happening from Oct. 14 to 20. — SG