JEDDAH — LuLu, the largest hypermarket chain well renowned for highlighting country festivals throughout the year, introduced its annual Egyptian festival “Taste of Egypt” for a week-long celebration of flavors and culture from the land of world-famous pyramids and ancient temples.

The festival was inaugurated by Egyptian Ambassador to Saudi Arabia Ahmed Farouq in the presence of Shehim Muhammed, director of LuLu Saudi Hypermarkets, government dignitaries, and LuLu officials at LuLu Hypermarket, Atyaf mall in Riyadh.

Speaking at the launch of the festival, Shehim Muhammed said: “LuLu has an everyday commitment to deliver flavors from across the globe through high-quality food products, which reinforces our claim of being where the world comes to shop. We are proud to showcase the rich food heritage and tradition of Egypt not only for the Egyptian community, but also to other nationalities of this large cosmopolitan country.

Our deepest gratitude to the Embassy, for working hand in hand with us in promoting an authentic Egyptian experience.”

LuLu has especially flown in more than 400 products from Egypt to showcase in its grocery division, from premium deli products like cheeses and mixed pickles to fresh fruits and vegetables, and other ethnic delights.

Apart from these, LuLu features a delicious selection of freshly cooked hot food and mouth-watering desserts in stores for customers who opt for ready-made eats.

Speaking on the occasion, Ahmed Farouq, said: “We are thankful to LuLu for bringing people together through a common thread, which is good food. The “Taste of Egypt” festival will be loved by not only Egyptian nationals, but the rest of the Saudi population as well. We are glad that a reputable and global hypermarket brand promotes the wonderful traditions behind the wide range of authentic Egyptian products offered in the retail setting.”

With 187 stores operating worldwide, LuLu has been continuously exerting its greatest efforts to provide and sustain the supply of global products at the best rates. With the excellent combination of high-quality offerings and organized logistics system, LuLu remains to be the favorite shopping destination in the Saudi when it comes to a broader selection of international products.