RIYADH — Multi award-winning restaurant, Steak House, has launched a new product called the “The Unbelievable Burger,” a plant-based burger that “bleeds,” sears, smells and tastes like real beef burger.

Unique and a first in the Kingdom, The Unbelievable Burger is a ground-breaking burger made from plants and plant-derived compounds that, through a mixture of state-of-the-art technology and culinary wizardry, come together to create a “meaty” burger that looks, feels and behaves like the real thing.

“There is nothing like it in the Saudi market and you cannot tell that it is not beef,” said Ian Toal, CEO of Alfa Co., an Al Faisaliah Group subsidiary that owns and operates Steak House as well as other award-winning restaurant concepts such as Piatto, FireGrill and City Fresh Kitchen.

“It is more than just a veggie patty. Loaded with herbs and spices, each juicy burger is rich in fiber and Omega-3s, provides 100% of the daily recommended intake of Vitamin B12, which is the same if not more than what would be found in your usual beef burger, and contains zero cholesterol, is free-from hormones, antibiotics and is packed with plant protein!”

According to Toal, The Unbelievable Burger’s all-natural plant-based ingredients recreates the succulence, texture and appearance of real animal meat. It bleeds, cooks and browns like a real beef burger. The “bleeding” is from natural beetroot juices rich in minerals and anti-oxidants.

Available today in all Steak House restaurants KSA-wide, The Unbelievable Burger is envisioned to be a game-changer in the burger-loving Saudi market. It gives consumers – meat lovers and vegetarians/vegans alike – a guilt-free and tasty alternative that does not compromise on the flavor and the overall burger-eating experience we have always enjoyed. Truly unbelievable! — SG