JEDDAH — Magrabi Optical, the leader in vision care & eyewear throughout the Middle East, is announcing “Vision for All” Initiative in collaboration with AlBasar International Foundation to donate 10,000 pairs of optical frames to children and elderly in need for every sunglasses or eyeglasses sold during the last 10 days of Ramadan across Magrabi Optical stores.

“80% of what a human can learn is perceived through the eyes. We understand the real life impact of poor vision and we always strive to grant everyone the opportunity to have healthy eyesight and improve the quality of their lives. To build on the spirit of giving during Ramadan, we are delighted to announce the ‘Vision for All’ Magrabi initiative, with an aim of giving back to the communities in which we operate in” commented Amin Magrabi, CEO of Magrabi Retail.

Dr. Adel Bin Abdulaziz bin Ibrahim Al Rashoud, Secretary General of AlBasar International Foundation, praised the continuous efforts of Magrabi Optical in supporting the foundation’s purpose and initiatives. “We share the same vision with Magrabi Optical, we both aim to give people who are visually impaired the opportunity to have their eyesight back and help them contribute positively to their communities. We are pleased to have such fruitful collaboration with Margrabi. Earlier this year Magrabi donated 6,000 eyeglasses that have contributed significantly to improving the lives for many people," said Abdulaziz.

The ‘Vision for All’ initiative comes as part of the ‘The Arabian Eye’ campaign which Magrabi launched during the holy month of Ramadan to cherish the cultural identity and heritage of Arabs and celebrate the modern vision of the Arabs of the Now and the future and how it relates to our roots and values. Magrabi continues to empower vision, by sharing with the world a strong end-statement that reflects an empowered & united vision of what it truly means to be an Arab and highlight the beauty of their diversity.

The campaign calls to inspire and empower the vision of a contemporary Arabia that cherishes its common values, cultural heritage of the past, and embraces their diversity in the new world of today.

The ‘Arabian Eye’ campaign brings together the most stunning Arabic male and female influencers who have outstanding genuine connection with their followers. Featuring a diverse cast of inspiring influencers from around the region to include Leena Al Ghouti from Palestine, Hala Abdullah from Saudi Arabia, Salma Abu Deif from Egypt, Muhanned Al Hamdi from Saudi Arabia and Mahmoud Sidani from Lebanon. — SG