Monte-Carlo SBM woos Saudi tourists


By Shams Ahsan

Saudi Gazette

Monte-Carlo SBM, a home for luxury tourism in Europe, is wooing Saudi tourists with exclusive offers such as art of living, privacy, fine dining and organic food.

Gulf countries rank fourth in terms of tourists visiting Monte-Carlo Societé des Bains de Mer, which has the most prestigious establishments in Monaco, Eric Bessone, senior press relations manger Monaco, Middle East, Asia, told Saudi Gazette.

Eric along with Ivan Artolli, GM of Hotel de Paris, and Sandro Cotza, business development director of Monte Carlo Bay, was in the Kingdom to promote SBM which boasts of four hotels, 33 restaurants with seven prestigious Guide Michelin stars, an opera house, sports clubs.

More than 50 luxury goods companies — some of them very prestigious — are located around Place du Casino, including Chanel, Dior, Fendi and LV, to give a fine shopping experience to SBM guests, said Eric.

“This is where we offer dreams”. This is how SBM has been promoting itself.

The group’s ambition for 2020 is to make Monaco the most exclusive luxury destination in Europe.

Saudi Arabian Airlines flies to Monaco with a stopover in Nice. This gives a good connectivity to this luxury destination.

Stay at SBM is enriched with activities year-round such as opera, sporting summer festival, Monte-Carlo jazz festival, Ballets de Monte-Carlo, Orchestre Philharmonique de Monte-Carlo, Printemps des Arts, Monte-Carlo dance forum, etc.

SBM also organizes major sports competitions in the Principality including Formula 1 Grand Prix and Monte-Carlo Rolex Masters.