CHINA’s biggest domestic automaker opened its first showroom last Tuesday here in Jeddah in the presence of Zhang Guibing, CEO of Chery, Shaik Said Al- Yemni, President of Al- Yemni Motors Co, the authorized dealer of Chery in Saudi Arabia, and local media.
The opening of the new showroom marks the first entry of Chery’s operations in Saudi Arabia. With the constant deepening of its internationalization, Chery will launch more new cars in Saudi Arabia, and enhance its comprehensive competitiveness in Saudi Arabia by establishing new networks and standardizing network sales and services.
At the opening ceremony, Zhang introduced Chery’s new plans and development in Saudi Arabia. he pointed out that Chery has rich product and technology experience to bring the Saudi market with the support of Al -Yemni Motors which has tremendous strength in the management team, sales service system and other aspects.
He also said he believes that Chery would develop rapidly in Saudi Arabia through their cooperation with Al- Yemni Motors. Meanwhile, Dr. Othman Al Amoudi, head of the new showroom expressed his confidence in Chery’s future development in Saudi Arabia.
In storefront construction, the new showroom was built in full accordance with Chery’s 2.0 new service standards and fully upgraded in hardware under Chery’s new distributor VI system, showing the service level and affinity of Chery as an international brand. It will provide quality services matching Chery’s 2.0 cars to make consumers experience convenience and comfort throughout car purchase. The opening of the new showroom not only shows Chery’s great attention to the Saudi Arabian market, but also indicates that Chery has further advanced its international channel construction and fully entered the new era of quality service.
Competition in the automobile market has become increasingly fierce since the beginning of this year, and Chery has entered a critical year of transition from high-speed growth to high-quality development. Based on the cumulative sales of 1 million units, Chery has not only built more high-added-value innovative products for 7 million consumers worldwide, but also started to pursue quality service and operation in channel building, and enhanced service experience and satisfaction management, to win in the terminal market competition.
Alongside the opening of the new showroom, Tiggo 2 was launched for sale in Saudi Arabia. As a new 2.0 product of Chery, Tiggo 2 has become a representative of Chery’s segmented cars. Tiggo series has achieved cumulative sales of over 1 million units by its outstanding design and rich configuration; Tiggo 2 has become the top choice of young consumers by its trendy appearance, driving comfort, fuel economy, driving fun and intelligent technology.
In recent 15 years, Chery has kept developing and exploring international markets. Chery has established 16 production bases, more than 1,100 distribution networks and more than 900 service outlets abroad in Asia, Europe, Africa, and Latin America, exported products to more than 80 countries and regions and been China’s largest vehicle exporter for 15 consecutive years.
The opening of the new showroom marks a new milestone in the implementation of Chery’s internationalization strategy in the Middle East. In the future, Chery will continue to advance its localization strategy, accomplish the localization of marketing and staff management, and highly integrate its advanced technologies, brands and corporate culture with the local market, to bring its internationalization strategy to a new level. — SG
