BUSINESS

Paltrow stars in new TOUS campaign

December 02, 2018

T

OUS presents the new jewelry and accessories collection for fall/winter 2018 with the ninth of its Tender Stories. A story about how the perpetual value of a jewel can grow emotionally after an inheritance.

The story of Tender Stories No. 9, Aunt Edna’s inheritance, shines a spotlight on the relationship between two twin sisters, both played by Gwyneth Paltrow, who have to pass three strange tests to get their hands on their aunt’s most precious possession: a TOUS necklace. Who deserves to win it?

With its characteristic tenderness, the brand takes a cool, humorous approach to asserting the value of its fine jewelry.

This new installment in the saga will have several new features: it’s main focus will be on digital media and it will invite users to suggest which of the two sisters deserves their aunt’s necklace. — SG


December 02, 2018
80 views
HIGHLIGHTS
BUSINESS
4 minutes ago

Jotun Saudi commemorates 40 years of innovation and growth

BUSINESS
20 hours ago

Societe Generale appointed as primary dealer for Saudi local debt instruments

BUSINESS
21 hours ago

stc Group achieved a net profit of one million riyals, a 13.38% increase for the six-month period compared to the same period last year