BUSINESS

Paltrow stars in new TOUS campaign

December 02, 2018

T

OUS presents the new jewelry and accessories collection for fall/winter 2018 with the ninth of its Tender Stories. A story about how the perpetual value of a jewel can grow emotionally after an inheritance.

The story of Tender Stories No. 9, Aunt Edna’s inheritance, shines a spotlight on the relationship between two twin sisters, both played by Gwyneth Paltrow, who have to pass three strange tests to get their hands on their aunt’s most precious possession: a TOUS necklace. Who deserves to win it?

With its characteristic tenderness, the brand takes a cool, humorous approach to asserting the value of its fine jewelry.

This new installment in the saga will have several new features: it’s main focus will be on digital media and it will invite users to suggest which of the two sisters deserves their aunt’s necklace. — SG


December 02, 2018
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