S

AVOLA Group, Saudi Arabia›s largest food products company, have reconfirmed its support for improved road safety, organizing its innovative “Jahiza” initiative to educate female employees, wives and daughters of Savola›s employees.

The launch of the first of its kind campaign was timed to synchronize with the implementation of the historic decree allowing women to drive, and it included a workshop that was held for two days at the group›s headquarters.

Throughout the initiative, which was organized in partnership with Abdul Latif Jameel Motors and in cooperation with Jeddah Traffic Department and Najm Insurance Services under the slogan «Jahza» initiative, included series of awareness-raising workshops on professional driving, traffic rules and regulations in Saudi Arabia, as well as Najm›s procedures for traffic accidents, technical guidance for choosing the right vehicle, changing tires, recharging the battery and installing children›s car seat were highlighted.

Eng. Anees Moumina, Savola Group Chief Executive Officer, said that the 16-hour event, which was held over two days, comes in line with supporting the Saudi Vision 2030 and National Transformation Program which our government aimed at activating the role of women as half of society.

Moumina said the workshops held at Savola Group were exclusive for female workers, spouses of employees and their daughters aged 18 years and over, as part of the company›s continuous efforts to develop its employees, achieve a healthy working environment and support the families of employees as part of group›s social responsibility, as part of its initiatives to raise community awareness.

He appreciated the cooperation of the Traffic Department and the active contribution of Abdul Latif Jameel Automotive Company and Najm in spreading the necessary traffic awareness and how to deal professionally with car driving. — SG