BUSINESS

KARLBOX collection of artist tools unveiled

April 29, 2018
The limited edition of KARLBOX collection of artist tools was launched at Curio Art Gallery, Riyadh
The limited edition of KARLBOX collection of artist tools was launched at Curio Art Gallery, Riyadh

THE much-awaited product from Faber Castell, the limited edition of KARLBOX collection of artist tools, was launched at Curio Art Gallery, Riyadh. Lama M. Al-Hanaki, co-founder and marketing director of Absolute Art Company, cut the ceremonial ribbon.

Jarir officials Mohammed Iqbal K, marketing manager, and Adel Mazi, sales development manager were at the event.

Lama highlighted the KARLBOX collection and said “this is a good tool for artist and only 2,500 of the KARLBOX is available worldwide since 2016.”

Mohammed Iqbal introduced Lama and said “only two KARLBOX has come to Saudi Arabia but as the response from the customers are good we already booked 3 boxes.”

Karl Lagerfeld and Faber Castell launched the KARLBOX in Paris at Sept. 2016. It contains 120 Albrecht Dürer artists’ watercolor pencils, 60 Polychromos artists’ color pencils, 60 polychromos artists’ pastels, 60 Pitt artist pens brush, 13 Pitt artist pens fine liner, 3 Pitt Artist pens metallic, 12 Castell 9000 pencils, 5 Castell 9000 jumbo pencils, 5 Graphite Aquarelle pencils, 4 Pitt graphite crayons, 1 water color brush, 1 dual sharpening box Castell 9000, 1 dual metal sharpener, 1 Kneadable art eraser, 1 art eraser dust free, 1 sharpening knife, 1 sandpaper block, 1 Clic and go water cup wooden case: Beech wood, black lacquered, weight: 16 kg, dimensions: width 29,5 cm; height 38 cm; depth 39 cm.

Anchored in simple elegance, the KARLBOX contains 350 fine quality art tools for drawing and painting, all in a sleek black box that has been designed by Karl Lagerfeld. Produced with exemplary craftsmanship, its wooden frame resembles a Chinese wedding cabinet; inside, drawers store the art supplies, sorted by color shades, all of which have been personally selected by Karl Lagerfeld and symbolize the synergy between fashion, art and design.

The individual drawers are removable in order to set them up for creative work. Every one-of- a-kind box has a serial number and certificate of authenticity, making each completely unique and unmistakable.

The KARLBOX collection features a varied selection of premium artists’ tools including Albrecht Dürer and Polychromos color pencils, highly pigmented Pitt Artist ink pens, Castell 9000 graphite pencils and Pitt crayons and pastels, watercolor brushes and accessories like a foldable water cup, an eraser and sharpeners. Crafted with the highest degree of quality, shades are sorted by primary and secondary colo

rs, ranging from soft pastels to vibrant and intense pigmentations. — SG


April 29, 2018
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