Saudi Gazette
JEDDAH — Realizing the importance of women in Saudi Arabia in Switzerland’s tourism, Switzerland Tourism and seven female partners representing top Swiss hotels arrived here to present Switzerland’s beauty directly and exclusively to the ladies in Saudi Arabia.
During their visit, the delegation which consists of representatives of Switzerland Tourism in Dubai and female partners from stunning destinations such as Crans-Montana, Bern, Lugano, Flims, Interlaken, and Zurich, met with several female VIPs and royals through a total of seven events and gatherings.
Numerous experiences, attractions and fantastic hotels are presented to the exclusive guests throughout the events.
In a press conference held on Tuesday here in Jeddah, Matthias Albrecht, director of Switzerland Tourism in the GCC said: “ Switzerland offers not only an unrivalled nature, fresh air and a fantastic climate but everything which is on the wish list of Arab ladies: Exclusive spa treatments, delicious foods with natural and pure ingredients, strolls along deep blue lakes and green parks, as well as stylish shopping facilities in authentic and peaceful cities and cosy villages.”
In an official statement issued by the Switzerland tourism, it says: “Worldwide the same phenomena can be observed, women are the ones who decide where to go on holiday. Mothers and wives take the lead when it comes to planning the next vacation for their families. Another trend, noticeable in the GCC, is that more and more ladies enjoy the beauty of Switzerland together with their friends, sisters, and mothers; they travel in women-only groups and focus on what they like. And there are plenty of reasons why Switzerland is a perfect destination for women to travel together.”
The tourism office also stated that Switzerland offers a wide range of attractions for families, but also for women who would like to travel independently.
During the press conference with Saudi media, representatives of Switzerland Tourism presented the Grand Tour of Switzerland, which is a nationwide tour spanning more than 1,600km.
The Swiss Women Delegation were Hotel Schweizerhof, Bern, Ms. Dominique Haslebacher, Appart hotel Helvetia Intergolf, Crans-Montana, Ms. Béatrice Benz, Lugano Tourism, Lugano, Ms. Vanessa Luperti, Victoria, Jungfrau Collection, Interlaken, Ms. Stéphanie Myter, Ambassador & Opera Hotel, Zurich, Ms. Andrea Pietsch, Waldhaus Flims Alpine Grand Hotel & Spa, Flims, Ms. Marika Zanoletti, Landquart Fashion Outlet, and Landquart, Ms. Kathrin Spiller.
