RIYADH — With an eye on expanding its iOud business regionally and globally, iOud, the Intelligent Incense Company based in Riyadh, has signed a partnership with Al-Raya Al-Bayda Trading Company from Kuwait for the distribution of iOud products in the Kuwaiti market.

The signing ceremony took place in Riyadh and the agreement was signed by Abdullatef Al-Mohammadi, factory general manager and vice president of iOud and Ahmed Al Rashidi, chairman of Al-Raya Al-Bayda in the presence of Bader Al Dulaimi iOud CEO, Hamad Almoezey, managing director of Al-Raya Al-Bayda and Saeed Al Rashidi, director of public relation of Al-Raya Al-Bayda.

The agreement comes in line with iOud’s new distribution model for business sector contracts, where new partnerships will provide more distribution solutions and enhance the company’s ability to meet the ever-rising demand for the wonderful aroma of pure agarwood.

Commenting on the partnership, Bader Al Dulaimi said: “We are always happy to be expanding our partnerships with such regional entities and here we are today with a large retail distributor in Kuwait, Al Raya Al Bayda. This partnership is a unique entry into Kuwait's market and will offer Oud lovers a unique way to enjoy our products through a trusted and wide-reaching retail distributor.”

From his side, Abdullatef Al-Mohammadi said: “Our partnership with Al Raya Bayda is a great step forward in our growth journey and this will help pave the way in reinforcing our distribution network within Saudi Arabia and beyond.”

According to Ahmed Al Rashidi the partnership is a positive cooperation between the two companies, he said: “The agreement with iOud represents a winning partnership to build a successful business. The brand also fits with our strategy to grow the business through brands with strong growth potential, occupying positions of regional and global market.”

iOud’s main range of products have no need for charcoal and burners, as they are formed in an easy-to-ignite incense finger, conveniently housed on a stylish crystal base.

Since iOud has been launched, the product has rapidly continued its expansion to the present day with one manufacturing facility and another one to follow. As well as this, it has over 300 points of presence in big brand hypermarkets such as Tamimi, Danube, Othaim, Al Saif, and Bin Dawood, complimenting twenty modern kiosks in some of the biggest and most popular shopping malls. — SG