Philippe Charriol launches his new fragrance in Jeddah


Saudi Gazette

— “The Saudi market is normally the best one for me and one of the most important markets in the whole world. I am excited to launch my new fragrance here and happy to have a lot of customers in Saudi Arabia,” said Philippe Charriol, the internationally recognized creator of the Charriol brand, to Saudi Gazette.

During his tour around the world, Philippe Charriol visited Jeddah to meet his audience and spend some time with those who are passionate about what he creates. He also launched his new fragrance called ‘Infinite Celtic’ during the press event held by Hani Bugshan Trading Establishment. The event took place at Paris Gallery, Tahlia Centre, where fashion enthusiasts, bloggers, and media gathered with the man behind the brand, Philippe Charriol.

His new Infinite Celtic is an original fragrance with an intriguing contrast: it is both infinitely fresh and incredibly sensuous. This men’s Eau de Toilette has a great deal of allure, revealing the full elegance of the gentleman who will wear it. It is the new fragrance by Charriol’s fragrances Paris that is added to Charriol’s exceptional group of fragrances.

“I wish great success to the Infinite Celtic that I’m launching today. Celtic is an old tribe that existed 2,500 years ago in northern Europe from which I brought the inspiration to design some products, mostly, my jewelry and the bracelets of my watches. So, the Celtic name is very important to me. I wish to Infinite Celtic and infinite success,” said Philippe Charriol.

“I appreciate art in many forms and have learnt that, through the ages, it is not the costliest things that grow more beautiful in time, rather those that are carefully, lovingly made – from a travel-worn leather valise to a vintage fragrance falcon. It is in this same spirit that our products are created,” added Charriol.

Hani Bugshan Trading Establishment, one of the leading perfume distributors in Saudi Arabia since 1975, believes in Charriol’s fragrances and allowed for this partnership to form in July of 2017. They believe in even greater things to come out of this partnership. Philippe Charriol joins a wide range of high-end perfume brands distributed by Hani Bugshan Establishment in Saudi Arabia.

Today, Charriol encompasses a broad range of luxury products including timepieces, jewelry, leather goods, writing instruments, travelware, eyewear, and fragrances, to bring style to all areas of life.