The In-Traffic Reply app is one of the new apps launched by Samsung to help people focus on the road while driving. Whether driving a car or riding a bike, the app helps avoid distracted driving by detecting motion and sending automated in-traffic replies to unread messages. It aims to relieve social pressure for those who can’t answer an important message at a given time. A default reply sends “I’m driving, so I cannot answer at the moment,” an animated image, or a custom message. The feature can be turned on or off at any time.