Abdul Latif Jameel Company (ALJ), dealer of Toyota and Lexus in Saudi Arabia, got highest recognition of Okaz PR Arabia National Auto Award 2016/2017after winning best 3 places in different categories.
In the presence of his Prince Sultan Bin Bandar Al Faisal, President of the Saudi Arabian Motor Federation, and Prince Abdullah Bin Saud, Chairman of the Tourism Committee of Jeddah Chamber of Commerce and top auto dealerships in Saudi Arabia, a special ceremony was held for the announcement of the results of Okaz PR Arabia National Auto Award 2016/2017 where Mr. Mazin Ghazi Jameel, Executive Director of Marketing at ALJ, received the trophies of the three awards.
In the Sports Car category, Lexus RCF voted top of the category and got 69800 votes out of 194280 votes, i.e. 36% of the total votes of this category.
Meanwhile, Abdul Latif Jameel Company also won first place in “Best Marketing Campaign” category, in recognition of its marketing campaign in both Jeddah and Riyadh Motor Shows, where the company showcased Toyota famous robot (Titan), which gave a positive image of ALJ, and created a great fun and attracted ng large number of visitors who interacted with the robot at ALJ pavilion. The Titan show at both shows was widely spread through social media and received massive posts and follow ups within a short period of time.
While the ALJ third award was a special award for its corporate social initiative “Your belt your safety”, which was launched by Jameel Community to raise awareness of traffic safety and the risks of not using a seat belt in the car.
After receiving the awards of the three categories, Mazin Jameel, commented that this is a great new accomplishment to be added to the many achievements that has been and still achieved by the ALJ, due to the precision in executing its marketing plans and social initiatives which all aim at the welfare of the community, He, as well, expressed the company›s pleasure for winning three national awards in its field of business. — SG
