By Renad Ghanem
CAIRO — To avoid confusion over which dress to wear for an occasion, a young Egyptian lady has launched DressTik, a project that allows women to rent used dresses and also encourage them to offer their soiree dresses for rent through her project. She believes that it is a prefect idea to help women empty their closet from soiree dresses which they would not use anymore.
Marina Nagy, 26-years-old, started this project in 2016, after she discovered that she had a lot of soiree dresses that she wasn’t going to wear anymore. She thought it’s better to offer them for rent and let others benefit from them. Hence she launched a page on social network called DressTik and started her project.
Marina who graduated from English Commerce section, is willing to resign from her current job as a banker and focus on DressTik project.
Financial benefit is not Marina’s main purpose as the costs of renting dresses are cheap.
Marina told an Egyptian daily newspaper that any woman who wants to rent or offer her dress for rent must fill in an application form through her page with her request, and then she would contact them to apply their order.
She said that her family and friends supported her in launching this project, and she rented a place to use it as showroom to display the collected ready-to-rent dresses, with different sizes. She hopes that her project would reach all the cities in Egypt in future.
Renting soiree dresses and wedding dresses has become something familiar in Egypt that many women turn to in order to reduce the costs, especially that the prices of the wedding dresses are high. Many brides prefer to rent a wedding dress for their big day as they believe that the dress will be used only for a few hours, so why buy one that costs thousands of pounds while renting is less than half of the buying cost.
