Sony Mobile has announced the launch of Xperia XZ, its new flagship smartphone in the KSA market. Xperia XZ features Sony’s innovative new Triple Image Sensing technology that helps capture blur-free photos even with subjects in motion, in beautiful true to life color. It allows smoother videos, even when walking or capturing extreme close-ups with its 5-Axis video stabilization with SteadyShot. Other key features of Xperia XZ include a 23MP rear camera, 13MP front selfie camera, a 5.2” display, 64GB built-in storage and up to 2 times Battery lifespan.
“Our new flagship, Xperia XZ, offers an even more intelligent and personalized experience. It assists you when and where it matters most, making your everyday lives more convenient, more effortless, more spontaneous,” said Jason Smith, Vice President, Middle East & Africa at Sony Mobile Communications. “With Xperia XZ, you can capture every moment as you see it, with blur-free images day or night, and with true to life colors thanks to our new Triple Image Sensing technology and its 23MP rear camera.”
In addition to its flagship Xperia XZ, Sony Mobile also announced the launch of Xperia X Compact in Saudi Arabia. Xperia X Compact packs mighty technology into its small frame. Its 4.6” screen and loop surface design make it extra comfortable to hold and is ideal for an operation with just one hand.
Sony’s first flagship of the X series, Xperia XZ brings new and improved camera technology for the best pictures from Xperia yet. Oozing camera excellence using Sony’s heritage in camera technology, the new model features one of the most advanced cameras in a smartphone. Maximizing Sony’s acclaimed image sensor, two additional assisting sensors have been added to become Sony’s Triple Image Sensing technology. This allows the capture of beautiful images in motion with true to life colors in virtually any conditions. The technology is comprised of Sony’s original Exmor RS for mobile image sensor which provides a powerful blend of high quality image and autofocus (AF) speed combined with Predictive Hybrid AF to intelligently predict and track subjects in motion for blur-free results. Added to this is the Laser AF sensor with distance sensing technology, which captures beautiful blur-free photos in challenging low light conditions. And what’s more, superb true to life colors are captured with the RGBC-IR sensor with color sensing technology which accurately adjusts the white balance based on the light source in the environment.
The 23MP main camera not only gives you clear shots, but also super-fast start-up going from standby to capture in 0.6seconds at the touch of a dedicated shutter release button, ensuring you are ready to take the perfect shot whenever it might strike.
Advanced features have been added for those who want more flexibility with manual settings to further enhance the shooting experience and creative possibilities, such as shutter speed and focus controls.
Videos are ever more popular for capturing and sharing unique moments on social media and Xperia XZ and Xperia X Compact brings significant advancements in the evolution of image stabilization, cultivated in Sony’s Handycam camcorders, with Sony’s SteadyShot with Intelligent Active Mode to enable superb video. Now with 5-axis stabilization you can shoot smoother videos even when walking or capturing extreme close-ups.
Xperia XZ provides a 13MP front camera for the selfie perfectionist, with its super high sensitivity as high as ISO6400 and 22mm/90-degree wide angle lens it will make the best of your pose even in low-light and group selfies.
With its stunning loop surface design, the 5.2” glass display and metal back of the Xperia XZ become one, to provide a perfect fit and beautiful feel in the hand. The loop surface is inspired by a monolithic form, while Alkaleido metal with high brightness and high purity provides shine and a feeling of depth which both enhance its premium design. Xperia XZ is available in a brand new blue color inspired by the beauty of nature - Forest Blue - along with stylish classics Mineral Black and Platinum.
Sony’s expertise in functional design is carried through to the Xperia XZ with a water resistant design to take the worry out of a little splash of water, so you can relax about sudden spills or unexpected showers. Knowing who you are by just holding the phone, the fingerprint sensor power button on Xperia XZ is intuitively placed on the side of the phone, so you’re able to pick up and securely unlock in a single movement and adds to the comfortable fit in the hand.
Sony Mobile has incorporated intelligent features into Xperia XZ so that it can assist you to make your daily life more convenient, more efficient, and more enjoyable. Xperia XZ features new Battery Care complemented by Qnovo adaptive charging which work in harmony to keep your battery healthy and make the lifespan last up to twice as long. Qnovo adaptive charging monitors and adjusts the charging current to avoid damage for battery longevity whilst Battery Care controls the charging based on learned habits and avoids excess charging by pausing charge at 90% and only completes the charging just before it’s needed. Xperia Tips also recognizes user habits to provide personalized tips and recommendations, helping you optimize your own personal user experience while Smart Cleaner automatically maximizes performance by cleaning the cache from certain apps based on learning their usage so optimal performance is achieved at all times.
Xperia XZ is driven by its Qualcomm Snapdragon 820 processor to provide a seamless experience on your phone. As one of the most cutting-edge mobile processors ever created, the Snapdragon 820 processor with X12 LTE supports the ultimate in connectivity, graphics, photography, power and battery efficiency.
Xperia XZ and Xperia X Compact has a range of matching optional Style Covers in corresponding colours including Style Cover Touch (SCTF10/20) which lets you access your favorite smartphone widgets through a smart window without needing to open the case. For easy video viewing, Style Cover Stand (SCSF10/20) has an auto on/off function with adjustable viewing angle. It will be supplied with the new USB Type-C charger for easy charging.
Pre-orders for Xperia XZ and Xperia X Compact can be done online and at Sony World and Al Hadad showrooms from 25th Sep 2016. Pre-order offers a free Smart Watch3 and free Cover.
Xperia XZ is priced at SR2,399 and Xperia X Compact is SR1,649, and will be available in stores across Saudi Arabia from Oct. 9, 2016. — SG
