JEDDAH — Grégoire Blaise has been appointed Renault Trucks President for Greater Middle East including Markets North and South, assuming responsibility for the brand from Lars-Erik Forsbergh who moves to Singapore to head the Volvo Trucks operations in South East Asia. Blaise was previously General Manager and VP of China for Sunwin Bus, a Volvo Group and SAIC joint venture, and has been working at Renault Trucks since 1999.
Blaise was appointed to this position by Christophe Martin, Senior Vice-President Renault Trucks International, in August 2016. In the organisation, he is responsible for all Renault Trucks operations for both North and South markets in the greater Middle East region, including Egypt, Jordan, Lebanon, Syria, Iraq, Kuwait, Iran, Afghanistan, Pakistan, Saudi Arabia, Bahrain, Qatar, UAE, Oman, Yemen, Sudan, South Sudan, Ethiopia, Eritrea, Djibouti and Somalia.
“I am very proud to assume this new role at Renault Trucks,” says Blaise, “The Greater Middle East region is very important for us and this has been demonstrated by the significant investments we’ve made in recent years. We’re thoroughly committed to serving our loyal customers in the Middle East and my primary objective is ensure that we continue to meet their needs and exceed their expectations.”
With an educational background in engineering and business, 46 year-old Blaise joined Renault Trucks in 1999 and successively held the positions of Managing Director for Renault Trucks Dealer Subsidiaries Holding for Strasbourg (2006-2010) and Marseille (2010-2012). After completing a year as Key Account Manager for Volvo Group Governmental Sales (2013), Blaise was appointed General Manager, VP China for Sunwin Bus (2014-16). This involved shared management of the stand-alone company overseeing marketing, sales, manufacturing and purchasing, and development of Sunwin-branded products.
Now based in the UAE as Renault Trucks President for Greater Middle East including Markets North and South, Blaise manages a total of 21 markets.
