Mobil 1 oil "Gianto" billboard, which was launched recently in Jeddah-Makkah highway, turned into a landmark and attracts fans and enthusiasts of both sport clubs, Alittihad and Alhilal.
"Gianto" billboard, which features two separate shots, one for the legendary captain of Alittihad football team, Mohammed Noor, showing off his high football skills, while the second shot is for the captain of Alhilal football team, Yasser Al Qahtani, also demonstrating his football skills. "Gianto" billboard covers an area of 525 square meters, making it longer by 35% of any advertising board hanging on local and global highways.
Mohammed Islam, Marketing Manager at the Arabian Petroleum Supply Co. (Apsco), the producer and marketer of Mobil 1 oil, said: "This record-sized billboard will create wider awareness and attention among fans of both clubs in particular, and among visitors and motorists who use Jeddah-Makkah highway daily, in general. "Gianto", is also expected to receive significant coverage in the media, and thus will create greater awareness and wide exposure of Mobil 1 oil and our relationship with the Saudi sports clubs among the public."
"We are very proud of the "Gianto" as being an integrated and innovative work, as well as combines the two largest fan-based widespread sports clubs in Saudi Arabia," he added.
It took about four weeks to complete the "Gianto", which is believed to be the largest of its kind hanging on highways worldwide, with only high-quality materials used for its production. The two shots were printed separately and assembled at the location in a process resembling of a giant jigsaw puzzle. — SG
