Saleh Fareed

Saudi Gazette

 

ABU DHABI — Infiniti is geared up to open new showrooms in Riyadh and Al-Khobar this month with two new dealerships, according to Juergen Schmitz, Managing Director, Infiniti Middle East.



Speaking to Saudi Gazette on the sidelines of Formula 1 held recently in Abu Dhabi, Schmitz said “we are very happy with the progress we made recently with our partner in Al Ghasan Motors in the Saudi market after the slow period we went through and looking forward for better results with the opening of the two new branches in Riyadh and Al-Khobar.”



Further expanding its business and operations in Saudi Arabia, he noted “we are very serious to come back by offering good services and showcasing our new products supported with the availability of all parts.”



He pointed out that Infiniti has become the fastest growing premium car brand in the Middle East and sales grew by 30 percent percent.



He said the company has outlined an aggressive plan to accelerate the activities of its newest business unit, the Middle East.



“Infiniti recognizes the Middle East as a key strategic market and we are demonstrating our commitment to the region through expansion of the network and product range,” he said.



In the Kingdom of Saudi Arabia, the recent strategic partnership with Al Ghassan Motors is ensuring a first class experience for Infiniti customers and providing KSA customers with the latest Infiniti technology and products, according to Infiniti’s Francois Goupil de Bouille, vice president, Europe, Middle East, and Africa (EMEA) De Bouille has outlined their commitment to delivering the premium brand promise to customers in Saudi Arabia.



He also pointed out that through an expanded dealership network of Infiniti centers, the entire Infiniti performance range will be backed by full genuine parts availability and highly-trained technicians.



He added “we are announcing our plan to strengthen Infiniti’s presence in Saudi Arabia. Infiniti is entering an exciting and new phase of its future as it commits to building a global brand. Saudi Arabia is instrumental for our plans in the region and globally.”



In the next five years, Infiniti’s expansion plan is set to increase its global model range by 60 percent and more than double the number of its powertrains with the promise to cater to a wider audience of discerning customers.