Karsten Pedersen,  Hempel Paints CEO, Middle East & Group Vice President (center); and  Ahmed Abdulaziz,  Hempel Area Sales and Marketing Director in the Middle East (right) - During ribbon cutting ceremony

Saleh Fareed

Saudi Gazette

 

JEDDAH – Hempel Paints will further strengthen its presence in Saudi Arabia amid growing market, said Karsten Pedersen, Hempel Paints CEO Middle East-West & Group Vice President.



At the official inauguration of the newly renovated Jeddah showroom on Monday, Pedersen said “the openings fall in line with the company’s latest innovative approach toward displaying and offering paint to consumers and come as part of Hempel’s expansion strategy, comprising of 24 new showroom openings across the Kingdom.”



He said the new showrooms will further strengthen Hempel’s   presence in Saudi Arabia. “It also reflects our dedication to enhance our support to our customers, in order to satisfy and even exceed their needs. We will continue to provide top-of-the-line products,” he said.



Putting the spotlight on professional training opportunities for Saudi professionals to develop their skills at Hempel, he said “we are also investing in human capital, Saudization has reached more than 30% on all levels and hoping to increase it in the coming years.”



Asked if they are contributing to the Saudi society with their well-known CSR initiatives, he replied “we believe in philanthropy, and community involvement and the Hempel Foundation aims at providing assistance for cultural, social, humanitarian, scientific and artistic purposes with a special focus on education for children in need.”



With the recent launch of their Jeddah factory, the largest 100% water-based paint production facility, Hempel aims at strengthening its green position in the paint market. It has also taken measures to reduce environmental impact with their eco-friendly sustainable paints under the PureEarth brand, which emit little or no volatile organic components into the air.



As Hempel announced this week the opening of its showrooms in Jeddah and Khamis Mushait, Mohamad Baitie, Regional Brand Manager at HEMPEL Paints, said “the Jeddah showroom on Siteen Street has been operating for 10 years, but has been renovated to create a better consumer experience.”



He further said  “both showrooms excel in offering interior products.  Hempel’s sales teams have been trained on the importance of colors, each color’s effect on the various designs, how to deal with colors and the purpose of each color. They’ve also been trained to help consumers select the best color scheme that suits their interiors”.



“Hempel’s showroom in Khamis Mushait spans across 400 square meters. It follows Hempel’s latest approach and contains specialized and innovative products. We are also currently working on opening new showrooms in Riyadh, Dammam and Qassim in order to be closer to all of our customers across the Kingdom.”



Hempel is widely considered as one of the best decorative paints providers in the Kingdom of Saudi Arabia, its products are currently being used in villas, residential, commercial units and stadiums. This is in addition to its use in public buildings such as schools, hospitals and airports.



Hempel serves the decorative paints market via its numerous showrooms and directly supplies its major customers in the various institutions and construction companies operating in the Kingdom.  It also provides decorative paints to all its consumers via a network of independent distributors in the Kingdom.



The company launched its first factory in the Kingdom 40 years ago, and in February inaugurated the largest decorative paints factory in the Middle East in Jeddah, covering 7500 square meters and producing 32 million liters annually.