BUSINESS

Improving immunity key reason to participate in Dubai Fitness Challenge

DUBAI — The fourth edition of the Dubai Fitness Challenge (DFC) commenced on Oct. 30 with the introduction of global safety practices and a mix of physical and virtual workouts. YouGov’s latest survey reveals the pandemic has given people many more reasons to participate and a large proportion of UAE residents (45%) took up the challenge this year in order to improve their immunity. In addition to this, nearly one in three (28%) participated to try the newly the introduced stay-home workout sessions, and just as many enrolled themselves to take a break from staying at home due to Covid (27%). Even though many residents participated due to reasons related to COVID, the majority took part in the challenge to keep themselves motivated to stay fit (64%). Motivation for good health was the key reason for participation last year as well (with 54% saying this). A third (32%) participate every year and joined this time to keep the tradition alive. Other reasons for participation included getting out of comfort zone (40%), to have fun (38%) and for the free health check-ups and classes (34%). The pandemic has pushed many people to focus on fitness and transform their life