JEDDAH – Rolls-Royce Middle East has reported a sales increase of 22 percent in the first half of 2012 as compared with the same period in 2011. Saudi Arabia in particular has maintained an exceptional growth from the first quarter. United Arab Emirates, Qatar and other markets recorded high sales number as well.
Last year the Middle East region played an important role in securing the company’s most successful year since it was founded 108 years ago.
Three out of the top 10 selling dealers were from the region and bespoke enjoyed the highest revenue per vehicle globally.
The UAE and Saudi Arabia were the fourth and fifth biggest markets for Rolls-Royce Motor Cars in 2011.
Remarkably high demand for Rolls-Royce Ghost - both in standard and extended wheelbase versions was a key contributor to increase in sales.
Rolls-Royce Bespoke program also registered a healthy business increase in the region with the two-tone, a bespoke Ghost option offered for the first time this year clocking more sales than expected.
Geoff Briscoe, regional director, Rolls-Royce Motor Cars Middle East, Africa and Latin America, said: “We are proud that our dealers have excelled in their individual markets. The region’s sales performance reflects the marque’s commitment to its customers, and also highlights the level of luxury and personalized refinement that our customers seek.” – SG