Panasonic unveils palm-sized mirrorless cameras

PANASONIC introduced recently in the Middle East market the All LUMIX G lenses are specially designed for use with digital Micro Four Thirds sensors to achieve their full potential, while providing great advantages in terms of the size, weight and compactness of the total system.

The Micro Four Thirds standard system gives users the opportunity to explore their creativity with a range of compact LUMIX G lenses which employ innovative technologies such as a retractable design, a power zoom, and a nano surface coating that further improves the image quality and usability.

LUMIX G Micro System users can enjoy a vast lens lineup (14 available + 2 announced), extending from 7mm wide-angle to 300mm Tele zoom lenses. Special lenses like 3D and Fisheye, are also available.

"Great Lenses make for great photography, and Panasonic cameras offer some of the best options for consumers looking to take stunning pictures with ease. Superb image quality is determined not by the size of the image sensor, but by the combination of lens, sensor and engine. The LUMIX G Micro System achieves this combination at an extremely high level, which is why its image quality is so highly valued," said Hitesh Ojha, Deputy General Manager – Digital Imaging.

Furthermore, users can also take stunning pictures with the new ultra compact electronic power zoom lenses, which are the first from the premium lens brand, ’X’ for LUMIX G.

These new breed of high quality zoom lenses are based on the Micro Four Thirds System standard and their focal lengths complement each other perfectly for quality wide angle, portrait and landscape shots.
The compact, lightweight and high-performance LUMIX G lenses comply with the Micro Four Thirds System, an interchangeable lens camera system that was designed and developed to optimize the characteristics of digital technology.

It carefully preserves the image quality of the 4/3-type image sensor, while reducing the size of the camera body and, in particular, the size of wide-angle lenses.

Lenses uses on LUMIX cameras are produced under the LEICA Camera AG’s strict quality control policy and made using measurement equipment certified by LEICA.

LEICA lenses offer outstanding photo quality because of its excellent precision and stunning AF speed of 0.9 second.

The LUMIX G Micro System effectively balances the optical design of the lens, the flange back distance, and the sensor size to achieve excellent optical performance and compactness while keeping the high image quality all the way to the edges.

Mirrorless cameras also offer un-matched Auto Focus performance, which is achieved by reducing the detection time for focusing by the synchronization of the lens and sensor at 120fps.

Not only the accuracy but also speed excels by far than high-end DSLRs with Phase Difference Auto Focus with the advanced Contrast Auto Focus system. – SG