GENERAL Motors reported April sales of 9,651 vehicles in the Middle East. GM’s strongest sales were registered in the Gulf Cooperation Council (GCC) countries.
Chevrolet dealers across the GCC reported an 11 percent increase in sales during April versus the same period during 2011.
Demand was driven by Chevrolet’s rejuvenated passenger car line-up. Sales of the Chevrolet Cruze soared by 53 percent, while sales of the recently launched Sonic and all-new Spark both exceeded forecasts. Chevrolet’s crossovers, SUVs and pickups also had a solid month with strong sales of the Traverse crossover (up 25 percent), the Tahoe full-size SUV (up 26 percent) and the Silverado full-size pickup (up 93 percent).
Sales of Chevrolet grew across all the GCC countries in April, with the highest growth registered in Kuwait (up 62 percent), Oman (up 29 percent) and a four-fold sales increase in Bahrain.
GM’s luxury brand, Cadillac, also recorded strong sales in April with the CTS luxury sedan (up 38 percent) and SRX luxury crossover (up 27 percent) registering the highest growth.
"Led by the Cruze, our passenger car line-up continues to drive Chevrolet’s sales in the region," said John Stadwick, President and Managing Director of GM Middle East Operations. "This month, the launch of the all-new 2013 Chevrolet Malibu midsize sedan will complete the transformation of our passenger car line-up, which will attract new customers and strengthen our sales." – SG