THE National Shipping Company of Saudi Arabia (NSCSA), the leading provider of marine transportation services, is marking its evolution into a global force by launching its new brand, "Bahri" - an Arabic word which means "nautical" or "of the sea." - at an event at the Ritz-Carlton, Riyadh recently.
From the NSCSA’s humble beginning in 1979 as a national carrier, the Bahri brand now represents an organization that is one of the largest shipping conglomerates in the world with a keen understanding of diverse client needs in many markets.
Presently, Bahri owns and operates 19 chemical tankers, 17 VLCCs and 4 general/RoRo ships, with many new building vessels to join the fleet during 2012-2014 while enforcing stringent safety regulations and quality standards. Bahri is one of the top 10 VLCC owners in the world. Furthermore, Bahri’s HR services safeguard the wellbeing of its 1200 employee workforce and offer its employees various job-related training & professional development programs at periodic intervals.
Bahri is the first private sector company of Saudi Arabia.
"Our new brand reflects the nature of our organization- we are adoptive. The business landscape is changing at a tumultuous pace and requires nothing short of reinventing ourselves to be agile and responsive to the critical needs of our stakeholders in the national, regional and global arena. Today, as Bahri, we can proudly say that we do, not only excel in marine transportation alone, but that we are realizing the NSCSA’s dream to be a total logistics solutions provider," said CEO Saleh Al-Jasser at the launch event.
"The developing demand around the world necessitates more responsive delivery. New requirements need innovations to match. Bahri today is a much larger and more able business than when we started and we plan on holding our course and staying true to these values while simultaneously assisting in the achievement of our nation’s goals," said Abdullah Sulaiman Al-Rubaian, Chairman of Bahri. – SG