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Saudi Gazette, Saturday, March 25, 2017


The real taste of India

Your new summer home away from

home, at Jumeirah Dar Al Masyaf

SIBN’s visit to Jharkhand productive

By Hassan Cheruppa

Saudi Gazette


HE fourth edition

of Indian Food Fes-

tival kicked off at

Elaf Jeddah Hotel

(Red Sea Mall) on

Thursday evening.

Indian Consul General Mo-

hammed Noor Rahman Sheikh

opened the festival by cutting the

ribbon in a colorful ceremony

attended by Ziyad Ahmed Bin

Mahfouz, President & CEO

of Elaf Group of Companies,

Abdullah Bakri, vice president

of Elaf Hotels Company, consuls

general of a number of countries,

several Indian consuls and Elaf

officials as well as prominent

figures from the Saudi and Indian

communities. Organized by the

Consulate General of India and

India Tourism Development

Corporation (ITDC) under the

Ministry of Tourism, in associa-

tion with Elaf Jeddah Hotel, the

festival offers an opportunity for

Jeddawis to enjoy the real taste

of India’s diversity, traditions

and culture through its authentic

and mouth watering cuisine,

which is tipped one among the

best in the world.

Addressing a press confer-

ence held on the sidelines of

the inaugural ceremony, Sheikh

said the festival would further

help strengthen the bonds of ties

between India and Saudi Arabia.

“Food speaks volumes about any

country’s culture and traditions,

not to say about the influence of

Indian cuisine on deepening the

historic India-Saudi relations,”

he said.

The consul general noted that

three renowned chefs from ITDC

have exclusively arrived in Jed-

dah to show their culinary skills

in the four-day festival. “Food

lovers and connoisseurs will get

a rare and unique opportunity

to enjoy the original culinary

skills and the flavors of exotic

Indian spices, which make Indian

cuisine a truly international

delight,” he said while noting

that the previous three editions of

Indian food festivals at Elaf Jed-

dah Hotel were highly acclaimed

and successful events.

In his speech, Bin Mahfouz

said the previous editions of the

festival were a great success in

terms of promoting tasty Indian

cuisine with an exemplary Elaf

professional touch. He said

the Elaf Hotel team, headed

by Hussein Rauf, the general

manager, would spare no efforts

to showcase its commitment and

services to make this festival a

memorable event. He thanked

Sheikh and the Indian consul-

ate team in making the festival

a great success. He also thanked

former Indian Consul Generals

Faiz Ahmed Kidwai and B.S.

Mubarak for initiating and con-

tinuing the festival.

Bin Mahfouz sees a great


any travelers from the

Kingdom know the

famous Burj Al Arab

hotel, which is easily considered

the most prominent architectural

icon on the coast of Dubai, or

the famous Madinat Jumeirah

with its charming souq-inspired

walkways, serene canals, and

stunning hotels — but the true

hidden gem at the heart of the

sunbathed Jumeirah coastline is

Dar Al Masyaf, a collection of

exclusive, private villas, perfect

for family vacations.

Located within the pictur-

esque gardens of the delightful

Madinat Jumeirah development,

all XX Dar Al Masyaf villas

offer an individual haven of

tranquillity for families com-

ing from Saudi Arabia seeking

both privacy and accessibility to

the best that Dubai has to offer.

Spacious and with a unique, Ara-

bian-themed design, each villa

features a luxuriously furnished

living room, spacious balconies,

private in-villa service, and,

most important to cool off in the

coming warm months, a private

swimming pool.

With the facilities of Madinat

Jumeirah right on your doorstep,

accessible via a walk through

verdant gardens or a ride aboard

Jumeirah’s traditional circuit

along the quiet canals, every-

thing guests could need is right

on the doorstep of their own

secluded oasis.

Jumeirah Dar Al Masyaf has

proved popular amongst guests

too, having achieved a strong 9.2

rating on,

just 0.1

points behind Dubai’s highest-


SAUDI Indian Business

Network (SIBN), function-

ing under the patronage

of Consulate General of India,

delegation attended the Jharkhand

flagship event – “Global Investors

Summit (GIS) 2017” on Feb. 16-

17 at Ranchi, India. The Summit

aims to establish Jharkhand as a

premier investment destination for

foreign and domestic investors in


The Consulate General of

India, Jeddah is actively involved

in the promotion of foreign invest-

ments in India and such business

delegation aids in the realization of

this objective.

Finance Minister Arun Jaitley

inaugurated the Jharkhand govern-

ment’s maiden two-day Summit

in the presence of Chief Minister

Raghubar Das as well as other

dignitaries and delegates. More

than 9,000 delegates from India

and delegations from 32 countries

participated in the summit, includ-

ing the SIBN business delegation

from Saudi Arabia.

Mir Gazanfar Ali Zaki, general

secretary of SIBN and who led the

SIBN delegation, said it was a very

good opportunity for bilateral trade

between two countries and there

are many opportunities to invest in

India and Saudi Arabia.

Hassan Rafa Alamri, Interna-

tional Business Consultant MBN

Luxury Lines, urged the in Jeddah

to organize more such tours to

India for Saudi businessmen.

Hasan M. Al Shibani, partner

UnitedArabia, said he benefited for

this trip of two days. He said more

trade visits would benefit both

Saudi and Indian businessmen. The

SIBN delegation received positive

response for the upcoming Indian

Expo-2017 in Oct. 22-24.

— SG

Ziyad Ahmed Bin Mahfouz,

President & CEO of Elaf Group,

along with Indian Consul

General Mohammed Noor

Rahman Shiekh, and other

dignitaries at the inauguration of

the Indian Food Festival at Elaf


Seen in the picture are Ziyad Ahmed Bin Mahfouz, President & CEO of Elaf Group (2nd left), Abdullah H. Bakri, Vice President Elaf Hotels

Company along with Indian Consul General Mohammed Noor Rahman Shiekh (3rd left), Deputy Consul General Mohammed Shahid Alam,

Consul (Consular) Anand Kumar, Consul Press and Information Dr. Irshad Ahmed, and Consul Commerce Dr. Mohammed Noorul Hasan at teh

Press conference. — Photos by Krishna Chenmad

Ziyad Ahmed Bin Mahfouz, President & CEO of Elaf Group, with Indian Consul General Mohammed Noor Rahman Shiekh, and other members of

the Consulate and Elaf Hotels in a group photo.

SIBN delegates with Jharkhand Governor Droupadi Murmu at

Governor House, in Ranchi. — Courtesy photos

Jumeirah Dar Al Masyaf - Arabian Summer Courtyard

SIBN delegates with Jharkhand Chief Minister Raghubar Das and

Jharkhand Chief Secretary Raj Bala Verma at Momentum Jharkhand

Investment Summit in Ranchi.

Elaf Indian Food Festival kicks off in Jeddah with distinctive fare

within short notice to create deli-

cious dishes in association with

the Elaf kitchen. “The previous

editions of the festival witnessed

huge draw thanks to the diverse

and extremely delicious Indian

cuisine.” He also noted that the

group’s main area of focus is

promotion of tourism, especially

religious tourism between India

and the Kingdom. The number

of Saudis visiting India’s tourism

destinations is growing and Elaf

is having a sizable stake in this.

We facilitate sight-seeing and

visit of picturesque tourist attrac-

tions in India,” he said, adding

that the Elaf concentrates on the

three vital areas of hotel, and

travel and tourism industries, as

well as Haj and Umrah services.

On his part Rauf said that

Elaf introduces the real taste

of highly delicious and mouth

watering Indian cuisine to not

only local people but also to

international visitors coming

over to Jeddah. “At the festival,

charges for food begin at SR75

— the charge for a station. The

total cost of the whole buffet

experience is SR175. There

are four stations and custom-

ers have the choice to visit any

number of stations. Anybody

who doesn’t want the full buffet

can tick which station he wants

to go. The four stations highlight

the diversity of India, with the

Lucknowi base providing the

taste of the north, while the other

three Maharashtra, Deccan and

South stations taking you down

on a food trip from Kashmir to

Kanya Kumari. If one makes a

choice of visiting one station,

then in addition to the choice of

food there’s soup and salad or

dessert included in the charge of

SR75,” he said, while claiming

that SR175 per person for five-

star buffet at a discounted rate is

quite reasonable.

The festival is open for pub-

lic from 7 p.m. to 1.00 a.m. from

Friday to Sunday. The consul-

ate and ITDC are organizing, in

association with InterContinental

Hotel Taif, a similar festival in

Taif from March 29 to 31. The

Indian Consulate, in associa-

tion with Saudi Indian Business

Network (SIBN), is organizing

a three-day Indian Food Festival

at the consulate premises from

March 30 to May 1.

future for its hospitality business

with a thrust on popular Indian

cuisine, catering to the tastes of

three million Indian expatriates

in the Kingdom apart from the

Saudi citizens. He hoped a large

number of people would turn

out to visit the festival this year.

Bin Mahfouz also spoke about

the vast expertise and experience

of his group in the hospitality

industry. “Thirty years ago, Elaf

Group started Haj and Umrah

hospitality. We have 14 proper-

ties in Makkah, Madinah and

Jeddah to serve food, especially

Indian food among the pilgrims.”

Speaking on the occasion,

Bakri thanked Indian Tourism

Department for flying out three

leading Indian professional chefs

rated property, Burj Al Arab. On

TripAdvisor, Dar Al Masyaf has

earned a 5-star rating based on

responses by more than 3,600


Azar Saliba, general manager

at Jumeirah Group, Jumeirah,

said: “When designing the luxuri-

ous Dar Al Masyaf villas, we had

today’s modern Arab family in

mind. They have certainly proved

popular with families from Saudi

Arabia, who comprised XX per

cent of the guests who enjoyed a

stay in Dar Al Masyaf in 2016.

We’ve found that summer homes

are the preferred choice for guests

from the Kingdom over the

traditional-style hotel rooms or

suites, because of the spacious-

ness offered by villas that are as

well-appointed and thoughtfully

designed as those included in the

Dar Al Masyaf development.

“Within our villas, you can

feel at home – and with in-villa

service plus a swimming pool

of your own, there’s no need

to leave during your vacation.

Of course, if guests do want to

explore, they have the entirety of

Madinat Jumeirah right on their

doorstep, as well as the whole

of Dubai easily accessible at any


The Madinat Jumeirah devel-

opment covers 2 km of pristine

coastline, and includes several

premium properties. These in-

clude the brand new Jumeirah Al

Naseem, Jumeirah Mina A’Salam,

Jumeirah Al Qasr, Jumeirah

Beach Hotel, Jumeirah Dar Al

Masyaf, and the iconic Burj Al

Arab hotel.

Madinat Jumeirah has more

than 40 international restaurants

and lounges, ensuring every taste

is catered for, from Lebanese

to French, Mexican to Asian,

Arabian to American, and many