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Saudi Gazette, Thursday, October 18, 2018


Dubai: Wellness

tourism haven for


travelers globally

Aramco boosts

export capacity

of Yanbu unit

Riyadh Municipality – Elm

seminar on Blockchain for

entrepreneurs a success

Bahrain tops World Bank Index for Human Capital in MENA

Cloud crucial for scaling

innovations in Kingdom


ELLNESS tourism

has evolved to be-

come tourism indus-

try’s fastest growing

sector, recording a 10 per cent

growth this year to make it a larg-

er than $500 billion market and

a rapidly advancing niche within

the global tourism economy. This

remarkable growth is marked by a

profound shift in the way wellness

services are being perceived and

consumed. Previously seen as

luxury or add-on services, they

are now being woven into every

aspect of daily lives, making them

part of work, travel, leisure and

healthcare. Capitalizing on their

increasing popularity, a greater

percentage of enormous multitril-

lion industries such as real estate,

food and beverage and travel are

incorporating wellness services

into their businesses.

With the awareness on fit-

ness and well-being becoming

widespread than ever, different

sectors are competing to develop

innovative wellness services and

packages to meet varied needs

of health-conscious customers.

Availability of in-room yoga mats

and other advanced fitness facili-

ties in hotels are examples of this

growing trend. The demand for

wellness services is expected to

remain steady in light of the grow-

ing focus on stress management.

The current global wellness

trends, as identified by the 2018

Global Wellness Trends Report

include ‘- -transformative well-

ness travel; the wellness kitchen;

an increased focus on health and

lifestyle of parents during the six

months before they conceive a

baby; extreme challenges, treat-

ments and experiences that aim to

redefine human limits; efforts to

sustain happiness; and the femi-

nist wellness trend built around

women empowerment.

Real estate properties that

offer recreational and wellness

facilities are attracting and cater-

ing to the growing demand of

discerning customers. Meanwhile,

modern workplaces are also creat-

ing wellness initiatives to help

employees better cope with stress-

ful, hectic work environments and

lifestyles that hamper their work

and outputs. Companies are em-

bracing the culture of encouraging

employees to maintain physical

and mental health and well-being.

Boasting an array of world-

class spas, wellness centers and

health facilities, Dubai has un-

doubtedly become a unique travel

destination for today’s health-con-

scious traveler. The incorporation

of traditional health care practices

such as Ayurveda, Homeopa-

thy and Yoga that place greater

emphasis on preventive health

into service offerings has played

a significant role in the growth in

this niche sector. Several wellness

centers across the city have loyal

clientele that keep visiting every

year. The Medical Tourism Index

2016 ranked Dubai number one in

the Arab world and 16th globally,

further boosting the emirate’s

aspirations to attract half a million

tourists a year by 2020.

With a range of medical spas

and treatment centers, Dubai’s

appeal to a wider range of audi-

ence who are on the lookout for

wellbeing-related treatments of

international standards is steadily

rising. In response to this, the

emirate’s wellness services market

remains poised to provide visitors

with a unique wellness experi-

ence of global standards, with the

help of state-of-the-art technol-

ogy and highly specialized and

educated staff. The emirate’s

capability in health and wellness

is further being enhanced through

the continuous development of

a range of smart technologies

such as Artificial Intelligence

and other electronic platforms,

making Dubai on par with global

initiatives which promote digital

transformation in tourism.

The UAE wellness and spa

travel market, comprising both

inbound and domestic travelers,

represents roughly 15 per cent of

the total tourism market. Authen-

tic Middle Eastern spa, wellness

experiences and beauty traditions

such as ‘hammam,’ are gaining

traction which only signifies the

growing importance of this sector.

Wellness tourists to the emir-

ate are also increasingly pursuing

various outdoor activities that add

value to their traveling experi-

ences and personal well-being.

Customers spend on various

relaxing and rejuvenating activi-

ties such as sauna therapies, yoga,

massages and spas in addition to

cosmetic procedures such as anti-

ageing therapies. Travelers’ quest

for options to maintain health and

fitness while travelling or while

on holidays is shaping the growth

of wellness tourism market in the


DHA’s Health Tourism

Department’s partnership with

Emirates Holidays, the tour-

operating arm of Emirates Airline,

to offer visitors customized

health and wellness holidays in

Dubai reflects its keenness to

boost the market’s growth. The

Health Tourism Department has

accelerated its efforts to support

Dubai in its journey to become

the most-preferred global health

tourism destination and a hub

for premier accredited healthcare

facilities, in addition to providing

a memorable holiday experience

to visitors.

Dr. Layla Al Marzouqi, Direc-

tor of Health Tourism Department

at the Dubai Health Authority,

noted: “Dubai’s attractiveness

as an ideal leisure and tourism

destination has been extending its

scope in recent years to include

health and wellness as another

reason to visit the emirate. The

growing number of visitors ex-

periencing the world-class health

and wellness facilities in Dubai

attests to the valuable services

available in numerous packages

the emirate has to offer and we

are keen to continue developing

this sector to provide excellence

and happiness, a lifestyle that

is deeply embedded in Dubai’s


Vyara Tosheva, Manager of

East Crescent Wellness and Spa

at the Palm Jumeirah, said: “Our

range of signature wellness treat-

ments prioritize healing of mind

over healing of body, ensuring

long lasting results and wellness.

Currently, around 10 per cent of

the hotel’s guests approach us

seeking our services and we are

working towards increasing this

to minimum 15 per cent next

year. Our client base includes

UAE residents, locals and expats,

with expats predominantly from

Kuwait and Oman. Europeans

who come seeking our treatments

include mostly French nationals,

followed by UK residents. Detox,

energy healing, holistic weight

loss and holistic anti -aging are

the most sought-after treatments.”

— SG


The commissioning

of Yanbu South Terminal (YST)

marked the addition of 3 million

barrels per day to the West Coast

export capacity when the first

VLCC was loaded on Oct. 12, ac-

cording to Saudi Aramco officials


Yanbu South Terminal, which

is located south of Yanbu City

on the West Coast of Saudi Ara-

bia, consists of a tank farm and

offshore facilities to receive,

store and load Arab Light (AL)

and Arab Super Light (ASL)

crude oil.

The facility’s integration

with the existing crude oil supply

network adds 3 million barrels

per day to Saudi Aramco’s export

capacity through the West Coast,

thereby reinforcing the reputation

of Saudi Aramco as a reliable

energy supplier to customers

throughout the globe.

The successful startup of

Yanbu South Terminal is another

milestone in reinforcing Saudi

Aramco position as the world’s

leading integrated energy and


Elm, a leading provider of

innovative digital solutions owned

by the Public Investment Fund

of the Kingdom of Saudi Arabia

(KSA) and Riyadh Municipality,

has organized a seminar aimed at

raising awareness among entre-

preneurs on the importance and

benefits of Blockchain technology,

in cooperation with IBM company.

The seminar was held during the

38th edition of GITEX Technology

Week 2018, the largest technology

event in the region participated

by decision makers, govern-

ment officials, and regional and

international ICT experts, which

opened last Oct. 14 in Dubai. The

seminar is part of the company’s

ongoing efforts to promote technol-

ogy innovation through a range of

integrated services and solutions

designed to accelerate the digital

transformation process. These tech-

nologies include the latest block-

chain technology which is seen to

provide competitive, efficient and

integrated operations.

The seminar discussed the

latest developments on Blockchain

as a digital platform which helps

protect the continuous growing

data and allow secure exchange of

important documents. As a technol-

ogy company, Elm offers an inte-

grated program that allows inves-

tors to invest in using the advanced

technology and an integrated

business plan. During the seminar,

Elm presented a short video that

highlight the applications, followed

by a panel discussion session.

The informative seminar, a


The World Bank has announced

its inaugural Human Capital Index, with

Bahrain coming in the lead for the MENA

region. Focusing on health and education, the

Index measures how productive a child born

today will be by the time they turn 18, where

the Kingdom’s score increased by 6% since

the research project started in 2012.

Bahrain’s performance was most notable

in education, where it ranked first in the GCC

region and around the world for the number

of years a child spends at school, averaging

13.3 years per child by the time they reach

the age of 18.

Equally, it was also in the first quartile for

key health measures such as adult survival

rates (the percentage of 15-year olds living

until they are 60), and child survival rates (the

percentage of children living until they are


Khalid Al Rumaihi, Chief Executive of

the Bahrain Economic Development Board

(EDB), said: “The World Bank’s Human

Capital Index is yet another testament of

Bahrain’s high performance in key measures

of economic and social sustainability. In the

past few years, Bahrain witnessed major

developments in the health and education

sectors, where today the UNDP’s Human

Development Index ranks Bahrain in the very

high human development category, with our

ranking improving 13.4% between 1990 and


— SG

By Samar Yahya

Saudi Gazette


“Cloud has reached the

tipping point in Saudi Arabia, with

fourth-fifths of IT decision-makers

recognizing how the cloud is vital

for scaling innovations for Intel-

ligent Enterprise and Smart Cities,”

said KhaledAlsaleh, Managing

Director, SAP Saudi Arabia, speak-

ing to Saudi Gazette during GITEX

TechnologyWeek that will con-

clude today (Oct. 18)

“Intelligent Enterprises, and

Smart Cities such as NEOM, can

leverage emerging technology

innovations to meet and predict

citizens’ needs in real-time, en-

hance urban competitiveness, and

transform the economy, society,

and environment in line with Saudi

Vision 2030.”

Saudi Arabia has strong poten-

tial for the cloud to enable Saudi

Vision 2030 and Smart Cities,

which is agreed upon by two-thirds

(66 percent) of IT decision-makers

in the Kingdom, the survey added.

Cloud is the foundation for

Saudi business and Smart Cities

innovation, with 83 percent of

IT-decision makers saying cloud is

important for integrating artificial

intelligence, machine learning,

Internet of Things, and blockchain,

according to a newYouGov survey

launched today during GITEX


Public-private partnerships

are bringing to life Smart City

deployments, especially NEOM.

Supporting Saudi Arabia’s Smart

Cities, SAP is the first multi-nation-

al enterprise applications company

to invest in and go live on a Digital

Hub and cloud data center in Saudi

Arabia. As a result, Saudi Arabia’s

Smart Cities can run in real-time,

integrate emerging technologies,

and meet data sovereignty regula-


“As Saudi cloud adoption is set

grow in maturity through 2019, a

majority of respondents understand

the benefits of the cloud in enabling

Saudi Vision 2030 and Smart

Cities, and integrating emerging

technologies,” said Kerry McLar-

en, Director Omnibus, YouGov

MENA. “Saudi Arabia’s organiza-

tions and Smart Cities can integrate

emerging technologies to develop

cloud-native applications and opti-

mize citizen experiences.”

The YouGov survey covered

306 CIOs and IT decision-makers

in the Kingdom of Saudi Arabia.

Across the Middle East and

NorthAfrica, innovative public-

private partnerships are powering

the future of Smart Cities; from

Dubai in the UAE to NEOM in the

Kingdom of Saudi Arabia.

SAP is the first multi-national

enterprise application software

company with live cloud data

centers in the UAE and Kingdom

of Saudi Arabia, the latter part of a

wider Saudi Arabia Digital Hub.

Pushing the boundaries of fu-

ture urban mobility in Smart Cities,

SAP is marking the Middle East

debut of one of the world’s smart-

est concept vehicles at GITEX this

year. Visitors to the SAP booth can

experience how vehicle chassis and

pods can be re-arranged for smart

taxi fleets, and how connected

logistics and waste management

are revolutionizing the Smart City

vehicular experience.

“The Middle East’s Smart Cit-

ies are global pioneers in embrac-

ing the vision of the Intelligent En-

terprise. Not only are they running

on the cloud, they are investing in

industry vertical use cases – includ-

ing connected transportation – in

a manner that can transform the

economy, society and the environ-

ment at large,” commented Steve

Tzikakis, SAP President of South

Europe, Middle East andAfrica.

“Dubai’s Smart City leadership

makes GITEX an ideal platform to

showcase how artificial intelli-

gence, blockchain, and the Internet

of Things can uniquely enable the

future of Smart Cities.”

Showcasing the Future of

Smart Cities, SAP is exhibiting

under “The Intelligent Enterprise”

theme at GITEX this year.

SAP is showcasing The

Intelligent Entertainment Park

with live Ferris Wheel demon-

stration. Blockchain for Supply

Chain. Blockchain can expand

digitization, trust, and efficiency.

Smart Kicker Powered by SAP

Leonardo vai a connected table

football. Intelligent Enterprise and

Digital Supply Chain, inspired by

adidas. Future of Work and Human

Resources Digital Experience –

Augmented Reality scenarios with

Microsoft HoloLens.

SAP offers several programs

to support aspiring startups and en-

trepreneurs in innovating together.

SAP has inspired and supported

more than 950 innovators since

2015 when SAP launched global

initiatives for startups in the Middle

East and NorthAfrica.

Last May, SAP announced the

first live Public Cloud Data Center

in the Kingdom, empowering

Saudi Vision 2030 and beyond.

According to a recent report by

BMI Research, as Saudi organiza-

tions invest heavily in cloud solu-

tions, the Saudi IT market is set to

reach SR33 billion in 2018.

Dr. Layla Al Marzouqi

Yanbu South Terminal

Majid Saad Al Arifi

Khaled Alsaleh

continuation of the cooperation

between Elm, Riyadh Municipal-

ity and one of the world’s leading

technology companies, IBM, reiter-

ates our commitment to provide a

comprehensive model of the latest

technology solutions using Block-

chain. The move complements our

efforts to make a quality-focused

shift in the methods and procedures

used in the services provided by

Riyadh Municipality while also in-

creasing entrepreneurs’ awareness

of the technology, which is a key

element in national economic and

social development and contributes

to the national efforts to improve

people’s lives—one of the main

goals of the national transformation

program, ‘Quality of Life’ 2020

and in line with the Saudi Vision

2030 to create a vibrant society and

a prosperous economy. Elm is in-

vesting in initiatives that contribute

to achieving the country’s vision of

a knowledge-based economy. We

participate in improving technical

knowledge by providing a range

of initiatives that contributes to

increasing local understanding of

munity through the completion of

a series of mega projects designed

to enhance the efficiency of work

processes and ensure rapid delivery

and sustainability within the public

and private sectors, locally and

internationally, with a key focus

on human and technical capacity-

building and increase the rate of

Saudization within the ICT sector.

Elm is committed to promote

innovation, transfer knowledge

and employ modern technology to

develop its business in Saudi and

other Gulf markets with the theme,

‘We Innovate for Sustainable Econ-

omy’. The company is committed

to enhance innovation and adopt

advanced technology to serve its

customers in public and private

sectors. It provides integrated

services that enhance the business

environment and support govern-

ments in its digital transformation

plan leading towards the improve-

ment in the quality of services

for citizens and enabling private

companies and government entities

to save time and optimize human

and financial resources.

— SG

the ICT sector, as well as invest-

ing in activities that will increase

national participation in developing

the skills of the young generation

through innovative programs and

strategic partnerships with selected

government and private entities at

the local and international level.”

Majid SaadAl Arifi, Marketing

Executive Vice President and Elm

spokesperson, said Elm is commit-

ted to a vision of innovation that

builds a better future for the com-

chemicals producer, operating in

a safe, sustainable, reliable and

environmentally-friendly manner,”

said Abdullah M. Al-Mansour,

Executive Head of Pipelines,

Distribution, and Terminals.

“The successful commission-

ing and operation of Yanbu South

Terminal is a testimony of the

Company’s agility in responding

to the business environment, and

a demonstration of the fine caliber

of individuals and teams who will

lead the company into the future to

support the country’s vision,” said

Abdulaziz M. Al-Judaimi, Senior

VP, Saudi Aramco Downstream.

The Terminal’s program was

designed and executed in accor-

dance with the latest Saudi Ar-

amco Engineering standards and

specifications where operational,

safety and environmental systems

are state of the art.

— SG