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Panasonic Customer Service Convention aimed at sharing best practices

Etihad Aviation Group to donate

150,000 meals to charity every year

Bureau Veritas publishes

vital resource for

decommissioning industry

Jafza’s petrochemical companies

generate AED16 billion

SABB named ‘Best

Supply Chain Finance

Bank in Middle East’

DACO, Serco Middle East sign deal to

provide fire and rescue services at KFIA


ANASONIC Marketing Middle

East &Africa (PMMAF), com-

mitted to deliver true satisfaction

to its customers always, recently

organized another strategy conference

for FY2018 with its service partner

management representatives. Held in

Dubai, the Panasonic Customer Ser-

vice Convention was designed to share

best practices on exceptional customer

service, as well as enhance the quality

of the company’s after-sales service.

“Panasonic is truly engaged and

invested in initiatives that not only

improve the customer experience, but

at the same time help our partners and

dealers be more efficient in the delivery

of their service. This is also consistent

with our Founder’s business philosophy

that when we satisfy our customers, we

can in turn find satisfaction in a job well

done,” commented PMMAF Managing


TIHAD Aviation Group has launched

a community program that will deliver

400 meals per day to charity. The initia-

tive will be held throughout 2018 and beyond,

with approximately 150,000 meals to be

donated every year.

As part of its sustainability and corpo-

rate social responsibility efforts, the Abu

Dhabi-based airline has teamed up with the

Grace Conservation Program of Emirates

Red Crescent and Abu Dhabi Food Control

Authority to donate inflight meals to laborer

residences in the Mussaffah area of Abu


In line with the 2018 Year of Zayed, the

initiative was announced in early Ramadan

to promote a spirit of sharing during the Holy


The project is aligned with the sustain-

ability pillar of the Year of Zayed. The meals

are initially prepared for the airline’s three

on board cabins — First Class, Business

Class and Economy Class — and are then

transported in a purpose-designed truck to

keep them fresh. Emirates Red Crescent will

provide an equipped kitchen and trucks to

collect and store meals for distribution.

Khaled Al Mehairbi, senior vice president

and general manager Etihad Airport Services

Ground – Abu Dhabi Hub and CSR Strategy,

said: “We are strongly committed to the lo-

cal community and proudly support various

charities worldwide. Etihad is always looking

at new ways to extend the reach of our chari-

table and humanitarian efforts.

“This drive is guided by the values and

legacy of our late founding father Sheikh

Zayed Bin Sultan Al Nahyan. He inspires and

motivates us to share and give back to the

communities we are living and operating in.”

Sultan Al Shehi, general manager, Grace

Conservation Program of Emirates Red

Crescent, said: “We are excited to launch this

initiative in collaboration with Etihad Aviation

Group and Abu Dhabi Food Control Authority.

This partnership reflects Abu Dhabi’s spirit of

sharing and giving. We have worked together

with Etihad Aviation Group to support many

charitable and humanitarian activities. How-

ever, this partnership is especially important

for its size and scale.”

The Abu Dhabi Food Control Authority

hailed the drive as encouraging the efforts

of UAE charity and humanitarian actors in

supporting the local community. The Abu

Dhabi Food Control Authority, as part of its

robust relationship with the Grace Conserva-

tion Program of Emirates Red Crescent,

ensures the quality and safety of the meals.

It promotes awareness of the Emirates Red

Crescent staff on healthy food packaging,

transportation and storage. The authority will

oversee the delivery of the meals from Etihad

Aviation Group to the Grace Conservation

Program, monitoring all the related steps of

collection and distribution.

Etihad Aviation Group operates to a

comprehensive CSR agenda during Rama-

dan, with many other charity and community

activities planned for the local community in

the UAE as well as India, Sri Lanka, Vietnam,

and other parts of the world.

— SG


UREAU Veritas, a global leader in testing,

inspection and certification (TIC) services,

Wednesday launched its latest decommission-

ing guide at Decom Offshore 2018.

‘Decommissioning on the UK Continental Shelf

— an overview of regulations’ provides up-to-date,

easy to understand, guidance of the regulations that

apply to decommissioning work, from operators and

stakeholders to the supply chain.

This detailed guide describes the necessary

procedures for operators and duty holders to plan,

execute and follow-up decommissioning work and

help them comply with the relevant legislation.

Having a firm understanding of the rules and

regulations that should be applied across the breadth

of activities when undertaking a decommissioning

project is key to successfully delivering on these type

of large-scale projects.

Paul Shrieve, chief executive North Sea Offshore

Operations and Marine and Offshore Operations

director, said: “Bureau Veritas decommissioning

services cover all types of assets in an offshore field,

whether platforms are floating or fixed.

“As experienced decommissioning engineers

and inspectors, Bureau Veritas has worked closely

with dedicated partners in HSE services and plugging

and abandoning assurance, and have built a wealth

of knowledge that we feel is vital to share in order to

support all those involved in North Sea and global

decommissioning projects.”

Tim Leeson, interim chief executive Decom

North Sea, added: “As principal sponsor for the

annual one-day conference and exhibition, we are

delighted that Bureau Veritas can offer this insightful

guide. This latest version will prove to be hugely valu-

able for other oil and gas regions, who are facing the

decommissioning challenge in the near future and will

require this kind of thorough documentation to guide

through them the process.”

Created in 1828, Bureau Veritas is a global

leader in testing, inspection and certification (TIC),

delivering high-quality services to help clients meet

the growing challenges of quality, safety, environmen-

tal protection and social responsibility.

As a trusted partner, Bureau Veritas offers in-

novative solutions that go beyond simple compliance

with regulations and standards, reducing risk, improv-

ing performance and promotion sustainable develop-

ment. Bureau Veritas is recognised and accredited

by major national and international organisations and

works across a wide range of industries worldwide.

The UK business is headquartered in Birmingham,

has 1,200 employees and is based in office locations

stretching the length and breadth of the UK.

— SG



operating in Jebel Ali Free Zone

(Jafza), the region’s premier

business and logistics hub, generated

trade worth AED16 billion in 2017.

Jafza is home to 526 companies

in the sector from 67 countries and

exhibited its services in the petrochem-

ical sector at the 10th GPCA Supply

Chain Conference in Dubai.

Sultan Ahmed Bin Sulayem,

Group Chairman and Chief Executive

Officer, DP World, said: “Creating bet-

ter supply chains depends on industry

collaboration and sharing of knowl-

edge to help the sector identify and

resolve inefficiency. Real-time data is

now the norm and the need for collab-

oration grows as well. we understand

the value it offers and are pleased to

support the GPCA given that the value

and volume of trade through Jafza

reinforces the national economy. “

In is his keynote speech to the

conference, Mohammed Al Muallem,

CEO and Managing Director of DP

World, UAE Region and CEO of Jafza,

highlighted the value of sector-wide

collaboration, citing both Dubai and DP

World’s success.

Recent studies suggest that more

than 80% of organizations globally

agree that increasing collaboration with

internal and external stakeholders can

drive bottom line results and reduce

costs in the supply chain.

— SG


HE Saudi British Bank (SABB)

has been named as the “Best

Supply Chain Finance Bank

Middle East” for 2018 by Global

Finance magazine.

This recognition is based on the

bank’s performance during 2017

taking into consideration growth in

business, ability to structure com-

plex deals, customer experience

and innovation in supporting struc-

tured trade solutions (encompass-

ing both receivables and payable


During the year, SABB further

enhanced its proposition through

successful expansion of product

suite to cover Islamic RF and roll-

out of an internet based front-end

to support RF solutions that helped

clients in optimizing working capital.

Since launch of this product 4 years

back, SABB has emerged as the

pre-eminent provider of Receiv-

ables & Supply Chain Finance solu-

tions in the region.

Commenting on winning the

award, Ghassan Al Amoudi, general

manager commercial banking at

SABB, stated: “This award clearly

demonstrates that our approach to

Trade & Receivable Finance con-

tinues to be well received within the

Kingdom. We are committed to de-

livering the best-in-class services to

help our clients achieve their goals

and meet business challenges. The

award serves to highlight that we

continue to lead from the front in

providing innovative and custom-

ized solutions for the increasingly

diverse, challenging and complex

trade and supply chain needs of

our clients and are proud to be rec-

ognized by them and the market in

this respect.”

This award adds to SABB’s

strong track record and confirms

its position as the leader in trade

finance provider in the Kingdom.

SABB has been awarded the Best

Trade Finance Bank in the Kingdom

for 2018 by Global Finance (for the

tenth consecutive year), as well

as the Euromoney “Best Trade Fi-

nance Provider” in KSA for 2018 for

the second consecutive year.

— SG


AMMAMAirports Company (DACO) has

awarded a 10-year contract to Serco for the

provision of fire and rescue services at Dam-

mam’s King Fahd International Airport (KFIA), the

first Saudi airport to leverage an international service

provider’s expertise in firefighting systems.

DACO CEO Turki Al Jawini, said, “We are

delighted to enter into a partnership with Serco

through this new contract. By combining Serco’s

expertise as a globally recognized fire and rescue

service provider with Dammam Airports Com-

pany’s ambition, our objective is to serve as one of

the effective enablers in the transformation of the

Kingdom of Saudi Arabia’s aviation sector in line

with Vision 2030. The collaboration will also help

us contribute to the growth of the Eastern Region’s

economy through the development of an efficient

and effective gateway for passengers and cargo.”

DACO was established in July 2017, DACO’s

vision is to be a leading airport operator through

the corporatisation of King Fahd International Air-

port (KFIA).

Serco operates a number of fire services globally

with contracts in the civilian, aviation and defense

markets, including operating the ‘Queen’s Enterprise

Award’-winning International Fire Training Centre

(IFTC) in the UK.

Both DACO and Serco are eager to work col-

laboratively to support the development of an effec-

tive corporatized aviation sector as a key element of

the Kingdom’s ambitious Vision 2030. An important

objective of the contract ‎is the provision of a trans-

formed and effective mission-critical service, in addi-

tion to creating transferrable career opportunities for

Saudi nationals.

Serco Middle East’s CEO David Greer, stated:

“We are excited at this addition to Serco’s aviation

portfolio. We very much look forward to working with

DACO on the provision of this vital service and sup-

port their ambitious growth plans for King Fahd Inter-

national Airport, the gateway to a vibrant and growing

Eastern Province. Not only is this an excellent addi-

tion to the contract portfolio of the Middle East’s avia-

tion sector, but it exemplifies the shared responsibility

and values DACO and Serco have in relation to the

quality of safety and service in this field. The suc-

cessful delivery of Fire and Rescue services within

KFIA is a key milestone in the diversification of our

service offering within the aviation sector.”

Serco Middle East have been delivering a fully-

integrated world-class service in the Middle East for

over 60 years to government and others operating in

the public sector. Serco Middle East has ambitious

regional growth plans and it looks forward to devel-

oping a strategy of growth in this dynamic and rapidly

evolving region.

— SG

Panasonic CS Convention at Dubai. — Courtesy photo

From left to right: Paul Christopher Haines, general manager, Etihad Airport Services - Catering, Syed Jassim Mohamed, senior

manager, Abu Dhabi Food Control Authority, Sultan Al Shehhi, general manager, Grace Conservation, Chris Youlten, managing

Ddirector, Etihad Airport Services, Khaled Al Mehairbi, senior vice president and general manager Etihad Airport Services Ground

– Abu Dhabi Hub and CSR Strategy, Mohamed Rashed Al Shehhi, head Grace Conservation, and Kristian James Ireson, manager

health and safety- Etihad Airport Services – Catering. — Courtesy photo

A scenery of the shipyards in Gdansk, Poland. — Courtesy photo

Sultan bin Sulayem

Ghassan Al Amoudi

Director Hiroki Soejima.

Ryuji Nakatani, customer service

director, PMMAF, added, “This event is

special because together we are learn-

ing, establishing benchmarks, tracking

successes and identifying areas that

need improvements. Keeping our cus-

tomers satisfied hinges on having well-

trained and competent staff possible.

Moreover, this just amplifies Panasonic’s

fundamental stance to provide custom-

ers with trust and peace of mind through

our products and services.”

The event drew attendees from the

UAE, Saudi Arabia, Kuwait, Oman and

Iraq, and was attended by PMMAF’s top

management as well as representatives

from its offices in Lebanon and Kuwait.

A special delegation from the company’s

Japan and Malaysia operations was also


Included in the agenda of the con-

vention were presentations and discus-

sions on spare parts support, technical

support and regulation, customer ser-

vice policy and activities, among others.

PMMAF Service Partner Companies

also presented overviews of customer

service initiatives from their respective

countries. Meanwhile, the Star Service

Competition Awards Ceremony was an

important highlight of the event where

PMMAF recognized employees for

their achievement in customer service.

In his closing remarks, Soejima

explained, “Improving the employees’

customer service skills is a crucial step

in understanding our customers. The

opportunity to interact with our custom-

ers allows us to have a better grasp

of their needs and thus we’re able to

align these with our goals and priori-

ties. This helps us in our commitment

of offering products and solutions that

enrich the lives of people around the


— SG