JEDDAH — Founded in Geneva in 1983, CHARRIOL is now a Swiss watch brand that has earned widespread fame on the international scene. It is distributed worldwide through around 3,200 retailers, 485 corners and 250 boutiques, mostly in Asia and the Middle East region. For more than 30 years, Al-Hussaini Trading Co. is distributing the brand as sole agent in Saudi Arabia. Today Mohammed Al Hussaini is proud to officially open the second Jeddah-based CHARRIOL boutique, located at Red Sea Mall.

The new boutique is spread over 45 square meters. It has a broad store front entirely in harmony with the brand’s firmly open-minded approach. The brand signature plum color glows warmly against light-colored backgrounds. Functional and adaptable furniture provides a beautiful setting for presenting products by categories or themes, in step with the seasons. The CHARRIOL art of living is expressed to the full. Dynamic attitude and exquisite femininity with a hint of glamour stage a fascinating show.

CHARRIOL presents the entire range of its creations, creations intended mainly for women, but which are nonetheless mindful of men. The broad array of watches, accounting for a large proportion of sales, is complemented by jewelry collections in gold, silver or steel – original models designed by Coralie Charriol – along with bags that vary from one season to another, writing instruments and other accessories highlighting the distinctive brand character. Devotees will find plenty of scope for asserting its style. A range of reasonably priced articles provides plenty of opportunities for impulse buying.

The Red Sea Mall CHARRIOL Boutique has been welcoming customers since mid-October 2019. It officially opened last Nov. 10.

Photo shows Mohammed Al-Hussaini, President of Al-Hussaini Trading Co., and the brand’s chairwoman Coralie Charriol Paul, daughter of founder Philippe Charriol. — SG