JEDDAH — Nespresso, the world pioneer of portioned coffee, has introduced the revolutionary Vertuo coffee system to the Middle East at a touch of a button and with registered trademark half spherical capsules

At Nespresso's 2019 premier evening, inspiration and innovation were brought together in the presence of various media, social media and coffee lovers, and with the participation of a selection of young people, who have made unprecedented successes in various areas of science, technology, lifestyle, health and beauty.

Nespresso ensures interest in the everyday life aspects of the Saudi society, always keen to spread the culture of hospitality in Saudi Arabia and the world. The "Inspiration & Innovation" Initiative has come to highlight the siginificant and vital role played by inspiring youth in achieving the homeland's growth and development and the objectives of Vision 2030 for a vibrant and creative homeland. During the event, they provided an overview of their career, successes and the obstacles in their way, stressing that their goals, open-ended ambition, challenges and determination are the real success.

Raafat Al-Azzeh, CEO of Al Soukya International Company for Marketing of Coffee Equipment, exclusive agent of Nespresso Saudi Arabia, said: "With the introduction of Vertuo in Saudi Arabia, we are expanding in providing home-made coffee options to coffee lovers who prefer to drink in larger sizes with the same quality that Nespresso is known for. We seek to provide all the solutions required by coffee lovers in the Kingdom with all their different taste and detail. Thus, Vertuo system will meet the needs of coffee lovers in large cups whether in the morning, on the road or in any moment of their day." — SG