DUBAI – GITEX Technology Week 2019 kicks off today at the Dubai World Trade Centre. The region’s biggest tech trade show that features home-grown innovations aside from international brands, will conclude on Oct. 10.

Dubai Internet City (DIC), the Middle East’s leading technology business community, is exhibiting several immersive and cutting-edge solutions from its business partners. Its participation is testimony to its vision to contribute towards Dubai’s technological growth and evolution.

Under the theme of ‘Home to Great Ideas’, DIC is set to demonstrate how the community has fostered cross-collaboration and knowledge sharing; empowered start-ups through upskilling and incubation initiatives; attracted top talent; and facilitated the ideation and spread of technologies that are transforming the way we live, work, and interact with one another.

DIC will highlight a broad spectrum of innovative technologies by exhibiting regional technological firsts, from leading industry business partners including Google, HTC, IBM, Microsoft, and local start-ups JunkBot, Mirach Innovations, Viafone, Invoiz, Wondertree Magnus , AzaadHealth and Wakecap.

Visitors will experience the latest Cosmos VR headset from HTC that has no external base stations, the region’s first (and world’s second) multiplayer Virtual Reality Leadership lab experience proudly designed and developed in the UAE by Biz Group and AzaadHealth, an online platform that uses blockchain and military grade encryption, which allows healthcare providers and patients to securely share medical information using facial recognition and biometrics. Also, on the agenda are digital workshops by Google; talks, showcase of the evolution of gaming, and music streaming installations from Deezer among others.

Meanwhile, Posiflex Technology, Inc., a global leader in Point of Sale (POS), self-service kiosks, and embedded computing technologies, will showcase its latest technology and integrated Serviced IoT solutions in GITEX Technology Week 2019. Posiflex will showcase common field service endpoints represented in a Department Store setting. Field solutions for an array of vertical markets include QSR, cinema, and supermarket.

Demonstrations will include Posiflex’s next-generation state-of-the-art Serviced IoT solutions, which includes POS machines, kiosks and digital signage that are now in deployment, as well as its vision of a seamless retail store concept. The company will also unveil Remote Management System (RMS) technology, which enables real-time alerting and dashboard management of any smart device within the Field Edge Network, including kiosks, POS terminals, transaction peripherals, computers, gateways, and more.

With more than 30 years of experience in designing and manufacturing world-class POS solutions, Posiflex expands its expertise with cutting-edge technology. As a result, Posiflex envisioned that a “One-Stop Solution” can adopt to any business setting. With a full range of products including modular POS solutions and kiosks, Posiflex provides diversified peripheral options including a thermal printer / A4 printer, a 2D barcode scanner, NFC technology, MSR, biometric identification, EMV payment devices, card dispenser, bill acceptor, etc. to fulfill customer need to build up unique machines.

By deploying the RMS solution, Canopy - Empowered by Posiflex, users can modernize operations and drive increased visibility and control of Posiflex hardware assets. While maximizing the utility of the data through advanced analytics and automation, RMS-centralized management capabilities enabled through Canopy will help users increase efficiencies and improve uptimes.

By combining world-class enterprise POS / Kiosks with a full range of retail-specific peripherals and software, Posiflex is uniquely positioned to help retailers run stores more efficiently as well as create exceptional consumer experiences. Visitors to our booth will see why Posiflex is the leading provider of Serviced IoT solutions for retail stores.

Continuing the line-up of ‘first-time-ever showcases’, there will be technologies that help people of determination. The Xbox Adaptive, which makes gaming more inclusive will be featured along with the region’s first unique software developed by Wondertree Magnus Communications that uses Augmented Reality and Microsoft’s Kinect to assist autistic and down syndrome with exercising.

Acknowledging technology’s critical role across sectors, especially in education, is Dubai Institute of Design and Innovation (DIDI) that will be participating at DIC’s pavilion. Established to address the growing need for talented designers and innovators in the UAE and beyond, DIDI will showcase an AI Mirror and Shadow Caster, technology projects developed by its faculty and students.

Ammar Al Malik, Managing Director of Dubai Internet City, said: “We are pleased to be the destination of choice for leading multinational tech firms, while serving as a launch pad for the region’s most innovative technologies through homegrown talent creating impact on a global level. This year we are showcasing brilliant local start-ups and their purposeful innovations right beside solutions from tech giants like Google, Microsoft and IBM – as a small-scale representation of our efforts to facilitate partnerships among tech businesses of all sizes. Since its inception, over two decades ago, DIC remains committed to driving the country’s cutting-edge innovative technological agenda enabling future-facing enterprises to achieve their ambition.” — SG