RIYADH — As an affirmation of its commitment to the Middle East region, OPPO — a leading global smartphone brand — has released its latest Ramadan television commercial (TVC), capturing the spirit of the holy month through a message of togetherness, featuring the photographic capabilities of its newly-launched OPPO Reno series smartphone.

OPPO has demonstrated its understanding of Ramadan culture through its seasonal TVC, in line with its building presence in the region.

The story follows a young boy and his efforts to share Ramadan with his astronaut brother, who is on a mission in space. Ramadan is the season for closeness and sharing special moments with family, the boy devises a plan to get a message to his brother. He creates the phrase ‘With us’ in lights on a rooftop, which his brother is able to read thanks to the incredible zoom capabilities of the OPPO Reno 10x Zoom smartphone.

This year’s Ramadan TVC brings together the family values celebrated during Ramadan and the use of technology in bringing people together no matter the distance. The element of space travel acknowledges the space exploration initiatives underway by the UAE and Saudi Arabia.

Speaking on the launch of the company’s latest Ramadan TVC, Andy Shi, President of OPPO MEA, said: “With Ramadan being such an important time for families and friends to come together, we wanted to capture the spirit of the month in a way that is evocative and champions the role that technology can play in the way we connect to our loved ones, while recognizing the tangible connection between tradition and technology. The Middle East is an important market to us, and one that we have extended our presence in over the last year. As part of our commitment to the people of this region, we wanted to pay tribute to the unique culture observed during the Holy Month, and this story celebrates the values of family, love, and connection that are so important at this time.”

OPPO Reno series is the hero of the story. Featuring around 60x hybrid zoom technology, the OPPO Reno series offers a triple-lens camera structure that gives users an unprecedented photography experience. As the original pioneers of this technology, OPPO has created an unmatched photography powerhouse in the Reno series.

The company recently selected Dubai for the international launch of the OPPO Reno series and as the location for its regional headquarters, and has expanded its operations into Saudi Arabia. Additionally, the company has partnered with several regional telecommunications providers to facilitate the launch of 5G mobile networks. — SG