JEDDAH — MG Middle East and Taajeer Group, the exclusive dealer for MG cars in Saudi Arabia, organized a test-drive session for the all-new MG 6 car especially for the media and a number of social networking celebrities at a luxurious compound in Jeddah.

Similar to the event held recently in Riyadh, the test-drive session activities began with a media meeting with Taajeer Group and MG Middle East senior managers at MG cars’ center, which is the first integrated center opened for the MG brand in Saudi Arabia. The media were lectured about the high specifications and advanced features of the all-new MG 6. Engineer Hazm Jamjoom, Operations Manager at Taajeer Group, addressed the attendees, and talked about the objectives of the occasion.

He thanked the media for their presence and continued cooperation with Taajeer Group and MG cars.

The test-drive session was initiated by MG car convoy scouring some main streets of Jeddah, down to the event venue, where the media began their individual test-drive rounds. The event was under the supervision of a technical team from MG, who supported the participants throughout the event, making this test-drive event rich, full with strong performance, comfortable, safe and joyful through utilization of the entertainment media adopted in the all-new MG 6 car. Moreover, MG team was very keen to write down the remarks and suggestions made by the media during the test-drive sessions.

On this occasion, Tom Lee, Managing Director for SAIC Motor Middle East, assured that MG is constantly working to promote its models and invest intensively at raising awareness of its cars to achieve full satisfaction of the client, this is reflected today in our quest to strengthen the relationship with the media, introducing them permanently to the latest models of MG, and also, to be acquainted with the potentials and performance of each model.

Engineer Hazm Jamjoom pointed out that these events and activities that are organized by Taajeer Group come within its marketing plans to widespread awareness of the MG brand and its models. He added: «The year 2018 was active and exceptional for us and for the MG brand in Saudi Arabia, we have participated in many shows and occasions, we, as well, sponsored a number of sports and social activities, and got many awards, we strive to make 2019 at the same pace.”

the all-new MG 6 is the latest product of the MG brand, and was officially unveiled in Riyadh late 2018. — SG