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LAVIGER, a comprehensive sales and marketing agency specializing in hospitality, travel and tourism, despite being relatively new in the industry having been founded only in March 2016, is already a name to reckon serving an impressive list of clients from around the world.

With its Middle East operations headquartered in Dubai, the agency, provides strategic counsel for clients looking to enhance their outreach and maximize their global sales and marketing efforts in the region.

In Saudi Arabia, Claviger services are handled by its Jeddah-based Director of Sales Saeed Ali who is leading the sales strategy for the agency’s preferred partner hotels in KSA, “through identifying new channels, developing the existing ones, expanding and strengthening our reach to the VIP and HNWI leisure travellers, government and key corporate accounts and the travel trade network.”

The agency functions as an extended sales and marketing arm for their clients providing representation within the market identifying sales and marketing opportunities as well as providing strategic counsel on a day to day basis. New customer acquisition, strengthening relationships with existing customers, devising sales and marketing strategies, organizing roadshows and other sales activities are a key focus. The agency adopts a 360 degree integrated approach providing complete consultancy for brand positioning, conceptualizing strategic marketing plans, planning high impact execution strategies and providing creative and digital services including increased social media presence.

Additionally, Claviger also provides full-service event management services dedicated to producing world-class events for private and corporate clients. Working with a team of trusted suppliers and partners, the agency excels at creating unique events that enhance awareness for brands. From concept, to management, to perfect execution, is has already built a reputation for excellence within a short span of time.

Given the rich hospitality experience of its founding members, Claviger has also ventured into hotel asset management both at hotel and portfolio level helping owners maximize returns and meet their objectives.

Saeed Ali has taken a variety of very impressive hospitality education, training and hotel management certifications.

With 15 years of full time hospitality dedicated work experience covering the entire Middle East Region, he is a talented, passionate, well-rounded sales expert, who started his career in Le Meridien Mina Seyahi Beach Resort & Marina as a Sales Executive for the Middle East Market, then became the Sales Manager for the Middle East for The Westin Dubai Mina Seyahi Beach Resort & Marina, and then moved to Jeddah with Starwood Hotels & Resorts Worldwide for 6 years to become the Global Account Director for the Global Sales Office based in KSA. He is based in Jeddah since 2011. — SG