DRIVEN by its keenness to promote traffic safety awareness and accelerate the delivery of services provided to female drivers, Najm for Insurance Services announced the opening of its new branch at Princess Nourah bint Abdulrahman University, in line with the royal decree allowing women to drive in Saudi Arabia.

Ms. Maha Al-Shunaifi, Corporate Communications and Marketing Director at Najm, said “opening the new branch is part of Najm expansion strategy across the Kingdom of Saudi Arabia.”

Ms. Al-Shunaifi added “the new branch, fully operated by a qualified female team, will provide on-campus Liability Determination services and Claim Receiving Inquiry.”

She noted that“Najm has trained female employees to manage traffic accidents in various cities across the Kingdom. They were selected according to clear and precise criteria after being undergoing an intensive training program”.

Najm’s “Start Driving” Initiative is one of its social responsibility programs that aim at increasing awareness on traffic safety and driving positive behavior within the Saudi community.

Najm company was established in 2007 in support and development of the vehicle insurance industry in Saudi Arabia, in accordance with cooperation between the Saudi Arabian Monetary Authority and the General Directorate of Traffic in connection with traffic accidents and related insurance services.

Najm covers 32 cities around the Kingdom. It seeks to achieve traffic safety for road users and reduce accidents through an integrated system providing innovative services to the widest range of citizens, residents and visitors. — SG