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EROX unveiled the Xerox Iridesse Production Press during the Modern Digital Print Exhibition, where the Jeddah Chamber gathered alongside major publishing houses. The Iridesse Production Press is the only digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass, giving print providers an immediate competitive edge in the growing digital print enhancement market.

“The launch of the Iridesse Production Press in the Kingdom was a great success and we saw a lot of interest from press houses, graphic arts and communication customers, and education and government sectors,” said Mehmet Sezer, General Manager, Xerox Saudi Arabia. “They fully recognize the importance of greater efficiencies, reduced complexity and faster time-to-market capabilities Iridesse offers to enable them to deliver an integrated end-to-end experience to their customers.”

With two inline specialty dry ink stations, customers can create lucrative applications with spot colors, metallic and mixed metallic gradients, and specialty enhancements. Gold and silver dry metallic inks can be used on their own or layered under or over CMYK to create unique iridescent palettes. A layer of clear dry ink can be added for an extra touch of dimension or texture.

The launch event in Jeddah was very well attended by graphic arts clients, senior delegates from top press and publishing houses, ministries and the western region council.

Xerox FreeFlow Core’s pre-built workflows enable print providers to automatically and selectively transform text and graphics for printing gold and silver without editing the source documents. This simplifies enhancing existing applications with high-value embellishments.

Iridesse eliminates multiple presses and processes usually required for print embellishments, increasing capacity and profits for customers. Printing at speeds up to 120 pages per minute, the press can run stocks from 52 -400 gsm. Additional press features include:

· The High Definition Emulsion Aggregate (HD EA) Toner process results in the optimal particle size to deliver lower gloss, smooth tints and fine detail more consistently.

· The Xerox EX-P 6 Print Server by Fiery® enables customers to create customized workflows for metallic applications with advanced RIP capabilities and color management tools.

· Two Dual Advanced High Capacity Feeders, Bypass and Inserter options let customers run up to eight different stocks in a single job or do production runs with a total of 12,500 sheets.

· A variety of finishing options are available including the new Xerox Crease and Two-sided Trimmer, which creates a durable crease fold and gives booklets a premium quality edge when used with the Xerox Production Ready Booklet Maker Finisher and Xerox SquareFold Trimmer Modules. — SG