BUSINESS

Popular Fauchon Paris Store opens in Jeddah

November 18, 2018

JEDDAH — The world-renown French confectioner Fauchon continues its strides in the Kingdom of Saudi Arabia. Last Nov. 6, Fauchon celebrated the grand opening of its popular Fauchon Paris Store, located in Jeddah’s Jameel Square Building.

The celebratory event was hosted from 8 p.m. to 10 p.m. and was held under the patronage of Mostafa Mihraj, Consul General of France in Jeddah. Among the other attendees were Samy Vischel – President Fauchon Paris; Philippe Tardieu - General Manager of Noon Al Mumayaza Hospitality; VIP guests, prominent bloggers, as well as Fauchon’s customers and partners, making up a group of around 150 well wishers. Following the opening guests were treated to a gastronomically delightful buffet set-up with Fauchon’s signature balance of tradition and audacity.

Founded in 1886, Fauchon distinguished itself as an authentic Parisian institution, where the finest French food was offered to its fast expanding fan base. The brand’s chefs, well known for their expertise and savoir-faire, mastered the art of the culinary experience following their motto to “Be the best, be unique.”

Addressing those gathered, Samy Vischel said “this is a truly proud moment for us. We are delighted to open our first flagship store in Jeddah at the prestigious Jameel Square Building. Since its creation, Fauchon has continuously re-invented French cuisine and has indeed established itself as a true international ambassador of French art de vivre in more than 20 countries.”

Speaking to the media, Philippe Tardieu said “with this new store in Jeddah, Fauchon is continuing its commitment and fulfilling its promise to offer our valued customers an extraordinary shopping experience in Jameel Square. Our single-minded goal is to ensure that whenever a customer walks through our doors we will treat them to the best of French gastronomy and create the ideal sweet break. As a new iconic flagship, this Jeddah outlet is unveiling many surprises by adding a wide selection of retail products to create matchless gifts, especially with our tasteful line of Fauchon teas or pistachio, almond, and hazelnut chocolates.”

From bakery to pastry, Fauchon Paris Jeddah’s French Pastry chefs make refined selections of Fauchon’s best sellers. The brand’s famous Vanilla Millefeuille, the Caramel Éclair, the Gianduja Tart and irresistible Macarons are firm fan favorites.

Aside from this sweet selection, customers can also treat themselves to dine in a charming atmosphere or enjoy a private room with a full menu of French gastronomy signatures. — SG


November 18, 2018
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