SMART Link, a subsidiary of Al Khaleej for Training and Education and a leading Saudi-based Business Process Outsourcing (BPO) company, has teamed up with Avaya Holdings Corp. to accelerate Smart Link’s expansion and the diversification of its digital services portfolio.

The two companies signed a Memorandum of Understanding (MoU) during GITEX Technology Week 2018 with a focus on digital and cloud-based solutions that will enable Smart Link to have greater agility and flexibility in meeting its customers’ demands for digital services.

Part of Al-Khaleej Training & Education, and in alignment with Saudi Vision 2030, Smart Link is digitalizing and automating all possible duties to increase its human value, assigning all admin and repetitive tasks to computers while delivering cutting-edge communication solutions to connect government and private organizations to their customers. As a subsidiary of Al-Khaleej Training & Education, which has the largest network of training centers in Saudi Arabia, Smart Link employees are already some of the most qualified customer service representatives in the Kingdom.

Through the MoU, Avaya will leverage its combined strengths in communications technologies and strategic business consulting to cooperate with Smart Link in order to design a digital transformation road map that supports Smart Link’s workforce in communicating and collaborating with customers in real time. The resulting digital roadmap will target areas where Smart Link can expand its current offerings, while scaling up its services through a cloud-based infrastructure. Smart Link will use Avaya Contact Center as a Service (CCaaS) solutions to roll out cloud-based services to the Kingdom of Saudi Arabia.

Safwan Al Khatib, Managing Director of Smart Link, said: “As a leader in our field in the Kingdom of Saudi Arabia, we aim to set an example for what can be achieved – and this includes delivering a superior service for our clients in line with the quality products they purchase from us. Avaya’s unique expertise across enterprise communications will deliver the solutions needed to expand our capabilities and offer businesses an unparalleled customer experience. Accordingly, partnering with Avaya will enable us to

Fadi Hani, Vice President - Middle East, Africa and Turkey at Avaya, said: “This latest initiative with Smart Link will enable us to support the company in two ways—as a business advisor and as a provider of world-class technology solutions. Despite operating in a competitive industry, Smart Link has constantly focused on adopting the digital tools required to grow their value with customers. We look forward to helping them to meet these ever-changing expectations across digital and human touch points.”

Since 2006, Avaya has been the sole contact center solutions provider to Smart Link. In 2017, the two companies announced the completion of a project to expand Smart Link’s contact center capabilities with an additional 1,600 agent seats, helping it to become the largest business outsourcing provider in the Kingdom with over 4,000 seats in total. — SG